Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli

The world today is inflicted with the new pandemic, COVID-19 originating from Wuhan, China. The pandemic topics became worst as issues of fake news regarding the pandemic circulated on social media. The objective of this study is to identify the most influential uses and gratification factors that i...

Full description

Saved in:

Bibliographic Details
Main Author:	Che Dawud Adli, Muhammad Rifdi Shah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Technology Technological innovations
Online Access:	https://ir.uitm.edu.my/id/eprint/90157/1/90157.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.90157
record_format	uketd_dc
spelling	my-uitm-ir.901572024-02-21T04:31:24Z Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli 2021 Che Dawud Adli, Muhammad Rifdi Shah Technology. Technological innovations The world today is inflicted with the new pandemic, COVID-19 originating from Wuhan, China. The pandemic topics became worst as issues of fake news regarding the pandemic circulated on social media. The objective of this study is to identify the most influential uses and gratification factors that influence the intention of Pos Laju Kota Bharu’s staffs to share fake news on COVID-19. This study also intends to find the relationship between gratification factors and sharing of fake news on COVID-19. The sample size of respondents from Pos Laju Kota Bharu, Kelantan selected is 103 from 140 of the population size of Pos Laju Kota Bharu, Kelantan. To achieve the study's objective, simple random sampling was chosen as a sampling technique. The data were collected from the questionnaires provided. This study uses this method because it is a natural way of collecting data from respondents. In this study, there are four independent variables and one dependent variable. The study found that socialising factor highly influenced the intention of fake news sharing of COVID-19 among Pos Laju Kota Bharu Kelantan's staff. In addition to that, the result found that socialising factor has a positive relationship while the others were found not significant with fake news sharing on COVID-19. The uses and gratification factors are suitable in predicting and analysing society's desire regarding their behaviour on social media platforms. As more COVID-19 cases are reported daily, we cannot deny the decrease in physical social interaction within the society. More people turn to social media to combat the drastic environmental change. Thus, it is important to conduct the study related to the intention behind sharing a news during a pandemic. 2021 Thesis https://ir.uitm.edu.my/id/eprint/90157/ https://ir.uitm.edu.my/id/eprint/90157/1/90157.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Aziz, Nurul Nadwan
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Aziz, Nurul Nadwan
topic	Technology Technological innovations
spellingShingle	Technology Technological innovations Che Dawud Adli, Muhammad Rifdi Shah Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli
description	The world today is inflicted with the new pandemic, COVID-19 originating from Wuhan, China. The pandemic topics became worst as issues of fake news regarding the pandemic circulated on social media. The objective of this study is to identify the most influential uses and gratification factors that influence the intention of Pos Laju Kota Bharu’s staffs to share fake news on COVID-19. This study also intends to find the relationship between gratification factors and sharing of fake news on COVID-19. The sample size of respondents from Pos Laju Kota Bharu, Kelantan selected is 103 from 140 of the population size of Pos Laju Kota Bharu, Kelantan. To achieve the study's objective, simple random sampling was chosen as a sampling technique. The data were collected from the questionnaires provided. This study uses this method because it is a natural way of collecting data from respondents. In this study, there are four independent variables and one dependent variable. The study found that socialising factor highly influenced the intention of fake news sharing of COVID-19 among Pos Laju Kota Bharu Kelantan's staff. In addition to that, the result found that socialising factor has a positive relationship while the others were found not significant with fake news sharing on COVID-19. The uses and gratification factors are suitable in predicting and analysing society's desire regarding their behaviour on social media platforms. As more COVID-19 cases are reported daily, we cannot deny the decrease in physical social interaction within the society. More people turn to social media to combat the drastic environmental change. Thus, it is important to conduct the study related to the intention behind sharing a news during a pandemic.
format	Thesis
qualification_level	Master's degree
author	Che Dawud Adli, Muhammad Rifdi Shah
author_facet	Che Dawud Adli, Muhammad Rifdi Shah
author_sort	Che Dawud Adli, Muhammad Rifdi Shah
title	Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli
title_short	Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli
title_full	Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli
title_fullStr	Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli
title_full_unstemmed	Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli
title_sort	factors influencing the intention to share fake news on covid-19: a case study at pos malaysia berhad pos laju courier service kota bharu, kelantan / muhammad rifdi shah che dawud adli
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/90157/1/90157.pdf
_version_	1794192232659550208

Factors influencing the intention to share fake news on COVID-19: a case study at Pos Malaysia Berhad Pos Laju Courier Service Kota Bharu, Kelantan / Muhammad Rifdi Shah Che Dawud Adli

Similar Items