Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup

This study conducted is on the customer awareness towards promotional tools at Kuching retail store. It is carried out to fulfill the requirements of the Bachelor of Business Administration (Hons) - Marketing. It will analyze the customer awareness and acceptance based on the response of the respond...

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Main Author:	Yusup, Fadhillah Hanum
Format:	Thesis
Language:	English
Published:	2008
Subjects:	H Social Sciences (General) Research
Online Access:	https://ir.uitm.edu.my/id/eprint/90334/1/90334.pdf
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id	my-uitm-ir.90334
record_format	uketd_dc
spelling	my-uitm-ir.903342024-03-19T06:39:54Z Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup 2008 Yusup, Fadhillah Hanum H Social Sciences (General) Research This study conducted is on the customer awareness towards promotional tools at Kuching retail store. It is carried out to fulfill the requirements of the Bachelor of Business Administration (Hons) - Marketing. It will analyze the customer awareness and acceptance based on the response of the respondents through the questionnaires distributed. All the data analyze collected from the questionnaires that have distributed to the respondent. In this study, secondary data also been used through journals, articles, magazines and some other reading materials. From the response of the public through questionnaires, some important information collected as a guideline in using promotional tools in retail stores can boost their sales. Most of respondents are aware on these promotional tools in retail stores and the most attractive by them is price promotion. By using this price promotion, it can create more awareness of the customer to purchase the products. Response from the respondent suggestion through open-ended question suggests that the retail stores in Kuching should offer a good quality and good brand product with reasonable and affordable price. More promotion conducted with attractive, creative and well-planned promotional activities can attract awareness of customer to purchase the product. By enhancing customer services and educate promoter more knowledgeable with the product that they want to promote also can create purchasing. 2008 Thesis https://ir.uitm.edu.my/id/eprint/90334/ https://ir.uitm.edu.my/id/eprint/90334/1/90334.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) Research
spellingShingle	H Social Sciences (General) Research Yusup, Fadhillah Hanum Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup
description	This study conducted is on the customer awareness towards promotional tools at Kuching retail store. It is carried out to fulfill the requirements of the Bachelor of Business Administration (Hons) - Marketing. It will analyze the customer awareness and acceptance based on the response of the respondents through the questionnaires distributed. All the data analyze collected from the questionnaires that have distributed to the respondent. In this study, secondary data also been used through journals, articles, magazines and some other reading materials. From the response of the public through questionnaires, some important information collected as a guideline in using promotional tools in retail stores can boost their sales. Most of respondents are aware on these promotional tools in retail stores and the most attractive by them is price promotion. By using this price promotion, it can create more awareness of the customer to purchase the products. Response from the respondent suggestion through open-ended question suggests that the retail stores in Kuching should offer a good quality and good brand product with reasonable and affordable price. More promotion conducted with attractive, creative and well-planned promotional activities can attract awareness of customer to purchase the product. By enhancing customer services and educate promoter more knowledgeable with the product that they want to promote also can create purchasing.
format	Thesis
qualification_level	Bachelor degree
author	Yusup, Fadhillah Hanum
author_facet	Yusup, Fadhillah Hanum
author_sort	Yusup, Fadhillah Hanum
title	Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup
title_short	Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup
title_full	Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup
title_fullStr	Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup
title_full_unstemmed	Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup
title_sort	customer awareness towards promotional tools in kuching / fadhillah hanum yusup
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/90334/1/90334.pdf
_version_	1794192240165257216

Customer awareness towards promotional tools in Kuching / Fadhillah Hanum Yusup

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