Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter
Online shopping is becoming more popular nowadays with the increase of the usage of the internet. The internet has been used widely in our daily life. It bring many advantages to individuals from both marketer and consumer. Understanding what customer need for online shopping has become a huge chall...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/90413/1/90413.pdf |
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| Summary: | Online shopping is becoming more popular nowadays with the increase of the usage of the internet. The internet has been used widely in our daily life. It bring many advantages to individuals from both marketer and consumer. Understanding what customer need for online shopping has become a huge challenge to online seller nowadays. Online seller need to understand generation Y attitude towards online shopping, make improvement in critical factor that influence the generation Y to shop online and working on factor that affect the behavioural intention for consumer to shop online whish as a result, the seller can gain the competitive edge over others seller. |
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