Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter
Online shopping is becoming more popular nowadays with the increase of the usage of the internet. The internet has been used widely in our daily life. It bring many advantages to individuals from both marketer and consumer. Understanding what customer need for online shopping has become a huge chall...
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2019
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my-uitm-ir.904132024-03-21T01:02:58Z Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter 2019 Peter, Caesarlinda Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Research Online shopping is becoming more popular nowadays with the increase of the usage of the internet. The internet has been used widely in our daily life. It bring many advantages to individuals from both marketer and consumer. Understanding what customer need for online shopping has become a huge challenge to online seller nowadays. Online seller need to understand generation Y attitude towards online shopping, make improvement in critical factor that influence the generation Y to shop online and working on factor that affect the behavioural intention for consumer to shop online whish as a result, the seller can gain the competitive edge over others seller. 2019 Thesis https://ir.uitm.edu.my/id/eprint/90413/ https://ir.uitm.edu.my/id/eprint/90413/1/90413.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Research |
| spellingShingle |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Research Peter, Caesarlinda Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter |
| description |
Online shopping is becoming more popular nowadays with the increase of the usage of the internet. The internet has been used widely in our daily life. It bring many advantages to individuals from both marketer and consumer. Understanding what customer need for online shopping has become a huge challenge to online seller nowadays. Online seller need to understand generation Y attitude towards online shopping, make improvement in critical factor that influence the generation Y to shop online and working on factor that affect the behavioural intention for consumer to shop online whish as a result, the seller can gain the competitive edge over others seller. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Peter, Caesarlinda |
| author_facet |
Peter, Caesarlinda |
| author_sort |
Peter, Caesarlinda |
| title |
Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter |
| title_short |
Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter |
| title_full |
Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter |
| title_fullStr |
Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter |
| title_full_unstemmed |
Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter |
| title_sort |
factors that influence consumer attitude towards online shopping at kuching utara, sarawak: a case study of generation y / caesarlinda peter |
| granting_institution |
Universiti Teknologi MARA, Sarawak |
| granting_department |
Faculty of Business management |
| publishDate |
2019 |
| url |
https://ir.uitm.edu.my/id/eprint/90413/1/90413.pdf |
| _version_ |
1804889821889429504 |