A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi

A car is considered an essential nowadays towards customers. Buying a new car is regarded a decision making and as a reflection of customers perception. The main focus of this research is to study the customer perception towards Perodua Axia. 150 questionnaire were distributed to respondents of pote...

Full description

Saved in:

Bibliographic Details
Main Author:	Haji Abang Majidi, Dayang Madihah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Automotive transportation Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/90909/1/90909.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.90909
record_format	uketd_dc
spelling	my-uitm-ir.909092024-03-21T08:28:36Z A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi 2015-12 Haji Abang Majidi, Dayang Madihah Automotive transportation Consumer satisfaction A car is considered an essential nowadays towards customers. Buying a new car is regarded a decision making and as a reflection of customers perception. The main focus of this research is to study the customer perception towards Perodua Axia. 150 questionnaire were distributed to respondents of potential customers that may display interest in purchasing Perodua Axia in the future. Based on the analysis and findings, majority of the respondents agree that they choose Perodua Axia because of its DVVT engine and economical fuel consumption. The findings also indicate that the most unfavourable factors for the potential customer is because of Perodua after sales services. By the recommendations provided, Perodua can improve the quality of their after sales service in order to attract and enhance customer satisfaction. 2015-12 Thesis https://ir.uitm.edu.my/id/eprint/90909/ https://ir.uitm.edu.my/id/eprint/90909/1/90909.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Automotive transportation Consumer satisfaction
spellingShingle	Automotive transportation Consumer satisfaction Haji Abang Majidi, Dayang Madihah A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi
description	A car is considered an essential nowadays towards customers. Buying a new car is regarded a decision making and as a reflection of customers perception. The main focus of this research is to study the customer perception towards Perodua Axia. 150 questionnaire were distributed to respondents of potential customers that may display interest in purchasing Perodua Axia in the future. Based on the analysis and findings, majority of the respondents agree that they choose Perodua Axia because of its DVVT engine and economical fuel consumption. The findings also indicate that the most unfavourable factors for the potential customer is because of Perodua after sales services. By the recommendations provided, Perodua can improve the quality of their after sales service in order to attract and enhance customer satisfaction.
format	Thesis
qualification_level	Bachelor degree
author	Haji Abang Majidi, Dayang Madihah
author_facet	Haji Abang Majidi, Dayang Madihah
author_sort	Haji Abang Majidi, Dayang Madihah
title	A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi
title_short	A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi
title_full	A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi
title_fullStr	A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi
title_full_unstemmed	A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi
title_sort	study on customer perception towards perodua axia / dayang madihah haji abang majidi
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/90909/1/90909.pdf
_version_	1804889828958928896

A study on customer perception towards Perodua Axia / Dayang Madihah Haji Abang Majidi

Similar Items