A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari
The media including television, radio and newspaper have become the essential part of humans’ daily lives. Telecommunication companies in Kuching are constantly putting strategies in place through branding in order to gain more customers and one of it is to advertise on the radio. The study focused...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90964/1/90964.pdf |
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my-uitm-ir.909642024-02-21T09:25:01Z A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari 2018 Mohamad Sabari, Nurul Iman H Social Sciences (General) Study and teaching. Research The media including television, radio and newspaper have become the essential part of humans’ daily lives. Telecommunication companies in Kuching are constantly putting strategies in place through branding in order to gain more customers and one of it is to advertise on the radio. The study focused on investigating what factors influence the effectiveness of radio ads towards Millennials in Kuching city on telecommunication network. The survey was conducted on a total of 216 respondents comprising of Kuching Millennials bom from the year 1981 to 2000. The sampling technique used were quota sampling and convenience sampling to select the Millennials. There are five factors to be considered in this research on the effectiveness of the radio ads on telecommunication. 2018 Thesis https://ir.uitm.edu.my/id/eprint/90964/ https://ir.uitm.edu.my/id/eprint/90964/1/90964.pdf text en public degree Universiti Teknologi MARA Sarawak Bachelor Of Business Administration (Honours) (Marketing) |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) Mohamad Sabari, Nurul Iman A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari |
| description |
The media including television, radio and newspaper have become the essential part of humans’ daily lives. Telecommunication companies in Kuching are constantly putting strategies in place through branding in order to gain more customers and one of it is to advertise on the radio. The study focused on investigating what factors influence the effectiveness of radio ads towards Millennials in Kuching city on telecommunication
network. The survey was conducted on a total of 216 respondents comprising of Kuching Millennials bom from the year 1981 to 2000. The sampling technique used were quota sampling and convenience sampling to select the Millennials. There are five factors to be considered in this research on the effectiveness of the radio ads on telecommunication. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mohamad Sabari, Nurul Iman |
| author_facet |
Mohamad Sabari, Nurul Iman |
| author_sort |
Mohamad Sabari, Nurul Iman |
| title |
A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari |
| title_short |
A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari |
| title_full |
A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari |
| title_fullStr |
A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari |
| title_full_unstemmed |
A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari |
| title_sort |
study on the effectiveness of radio ads towards millennials on telecommunication network / nurul iman mohamad sabari |
| granting_institution |
Universiti Teknologi MARA Sarawak |
| granting_department |
Bachelor Of Business Administration (Honours) (Marketing) |
| publishDate |
2018 |
| url |
https://ir.uitm.edu.my/id/eprint/90964/1/90964.pdf |
| _version_ |
1794192250096320512 |