A study on the effectiveness of radio ads towards millennials on telecommunication network / Nurul Iman Mohamad Sabari
The media including television, radio and newspaper have become the essential part of humans’ daily lives. Telecommunication companies in Kuching are constantly putting strategies in place through branding in order to gain more customers and one of it is to advertise on the radio. The study focused...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/90964/1/90964.pdf |
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