Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno

The unique architectures of mosques in Malaysia are bound to attract global tourists and contribute to the glory of Islamic tourism. However, several management issues have affected the development of mosques as a tourism attraction. Therefore, this study aims to explore the effects of digitalisatio...

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Main Author:	Sutrisno, Nazatul Aqilah
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Travel and the state Tourism Mosques
Online Access:	https://ir.uitm.edu.my/id/eprint/91099/1/91099.pdf
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id	my-uitm-ir.91099
record_format	uketd_dc
spelling	my-uitm-ir.910992024-03-18T00:55:49Z Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno 2023 Sutrisno, Nazatul Aqilah Travel and the state. Tourism Mosques The unique architectures of mosques in Malaysia are bound to attract global tourists and contribute to the glory of Islamic tourism. However, several management issues have affected the development of mosques as a tourism attraction. Therefore, this study aims to explore the effects of digitalisation adoption and community empowerment on the positioning and management of mosque tourism in Malaysia. This study is qualitative in nature (multi-case study) and employs the method of triangulation (content analysis, interviews, and observations). The investigation involves sixteen mosques including twenty informants as the sample population. The Atlast.Ti22 software is utilized to analyse the collected data. For Research Question 1, three types of mosque tourism are found in Malaysia namely government, semi-government, and private, all of which are equipped with the necessary facilities and of which management has been upgraded to industry standards. For Research Question 2, almost all the mosques are found to have transitioned to digital management systems which are believed to offer a better development impact in terms of social media, digital infrastructure, cashless payment, application, and online platform. Finally, for Research Question 3, community empowerment is identified as one of the alternatives that can improve the positioning strategy and management of mosques, and that the existence of volunteerism and collaboration can help boost the effectiveness of the tourism industry in accordance with SDGs 9, 11, and 16. The findings of this study are significant to the literature, theory, methodology, practice and industry in enhancing, modernising, positioning, and managing mosque tourism in Malaysia. 2023 Thesis https://ir.uitm.edu.my/id/eprint/91099/ https://ir.uitm.edu.my/id/eprint/91099/1/91099.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business and Management Ibrahim, Siti Sara
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ibrahim, Siti Sara
topic	Travel and the state Tourism Mosques
spellingShingle	Travel and the state Tourism Mosques Sutrisno, Nazatul Aqilah Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno
description	The unique architectures of mosques in Malaysia are bound to attract global tourists and contribute to the glory of Islamic tourism. However, several management issues have affected the development of mosques as a tourism attraction. Therefore, this study aims to explore the effects of digitalisation adoption and community empowerment on the positioning and management of mosque tourism in Malaysia. This study is qualitative in nature (multi-case study) and employs the method of triangulation (content analysis, interviews, and observations). The investigation involves sixteen mosques including twenty informants as the sample population. The Atlast.Ti22 software is utilized to analyse the collected data. For Research Question 1, three types of mosque tourism are found in Malaysia namely government, semi-government, and private, all of which are equipped with the necessary facilities and of which management has been upgraded to industry standards. For Research Question 2, almost all the mosques are found to have transitioned to digital management systems which are believed to offer a better development impact in terms of social media, digital infrastructure, cashless payment, application, and online platform. Finally, for Research Question 3, community empowerment is identified as one of the alternatives that can improve the positioning strategy and management of mosques, and that the existence of volunteerism and collaboration can help boost the effectiveness of the tourism industry in accordance with SDGs 9, 11, and 16. The findings of this study are significant to the literature, theory, methodology, practice and industry in enhancing, modernising, positioning, and managing mosque tourism in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Sutrisno, Nazatul Aqilah
author_facet	Sutrisno, Nazatul Aqilah
author_sort	Sutrisno, Nazatul Aqilah
title	Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno
title_short	Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno
title_full	Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno
title_fullStr	Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno
title_full_unstemmed	Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno
title_sort	exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in malaysia / nazatul aqilah sutrisno
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/91099/1/91099.pdf
_version_	1794192256852295680

Exploring the digitalisation adoption and community empowerment toward positioning and managing mosque tourism in Malaysia / Nazatul Aqilah Sutrisno

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