The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol

This research identified the impact of Email marketing, Mobile marketing and Retargeting on consumer buying behavior in an online setup. With the growing trend of digitalization and internet, the dynamics of businesses are changing, and consumers are now heading towards online shopping. With these c...

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Main Author:	Jewol, Lenard
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Telemarketing Internet marketing Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/91171/1/91171.pdf
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id	my-uitm-ir.91171
record_format	uketd_dc
spelling	my-uitm-ir.911712024-03-22T03:24:31Z The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol 2018 Jewol, Lenard Telemarketing. Internet marketing Electronic commerce This research identified the impact of Email marketing, Mobile marketing and Retargeting on consumer buying behavior in an online setup. With the growing trend of digitalization and internet, the dynamics of businesses are changing, and consumers are now heading towards online shopping. With these changes, it is very important for marketers to carefully examine their buying behavior and target them accordingly. Thus study helps in understanding that how with the help of Email marketing, Mobile marketing and Retargeting, online consumer behaviour can be changed. According to the hypothesis, all three variables had a positive effect on consumer purchases made by consumers. However, one of the hypotheses, i.e., Email markting has a ppositive impact on consumer buying behaviour wa rejected because of some issues; Emails go unnoticed or go in spam/junk, etc. Retargeting is relatively new concept in online advertising. Hence, the researchers opted for this variable to know its impact, and with the wide use of Retargeting in modem marketing, it showed a positive impact on comsumer buying behavior. 2018 Thesis https://ir.uitm.edu.my/id/eprint/91171/ https://ir.uitm.edu.my/id/eprint/91171/1/91171.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Telemarketing Internet marketing Electronic commerce
spellingShingle	Telemarketing Internet marketing Electronic commerce Jewol, Lenard The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol
description	This research identified the impact of Email marketing, Mobile marketing and Retargeting on consumer buying behavior in an online setup. With the growing trend of digitalization and internet, the dynamics of businesses are changing, and consumers are now heading towards online shopping. With these changes, it is very important for marketers to carefully examine their buying behavior and target them accordingly. Thus study helps in understanding that how with the help of Email marketing, Mobile marketing and Retargeting, online consumer behaviour can be changed. According to the hypothesis, all three variables had a positive effect on consumer purchases made by consumers. However, one of the hypotheses, i.e., Email markting has a ppositive impact on consumer buying behaviour wa rejected because of some issues; Emails go unnoticed or go in spam/junk, etc. Retargeting is relatively new concept in online advertising. Hence, the researchers opted for this variable to know its impact, and with the wide use of Retargeting in modem marketing, it showed a positive impact on comsumer buying behavior.
format	Thesis
qualification_level	Bachelor degree
author	Jewol, Lenard
author_facet	Jewol, Lenard
author_sort	Jewol, Lenard
title	The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol
title_short	The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol
title_full	The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol
title_fullStr	The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol
title_full_unstemmed	The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol
title_sort	impact of email marketing, mobile marketing and retargeting on consumer buying behavior / lenard jewol
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/91171/1/91171.pdf
_version_	1804889832999092224

The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol

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