The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol
This research identified the impact of Email marketing, Mobile marketing and Retargeting on consumer buying behavior in an online setup. With the growing trend of digitalization and internet, the dynamics of businesses are changing, and consumers are now heading towards online shopping. With these c...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/91171/1/91171.pdf |
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