The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol

This research identified the impact of Email marketing, Mobile marketing and Retargeting on consumer buying behavior in an online setup. With the growing trend of digitalization and internet, the dynamics of businesses are changing, and consumers are now heading towards online shopping. With these c...

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Bibliographic Details
Main Author: Jewol, Lenard
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/91171/1/91171.pdf
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