Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri

As the development of technology arise in Malaysia, online shopping activities develops rapidly in recent years. Realising how active people are in performing online shopping, this study aims to identify the factors that affects higher learning institutions students’ intention towards online shoppin...

Full description

Saved in:

Bibliographic Details
Main Author:	Jezeri, Nur Izra Fatima
Format:	Thesis
Language:	English
Published:	2018
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/91172/1/91172.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.91172
record_format	uketd_dc
spelling	my-uitm-ir.911722024-03-22T03:30:20Z Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri 2018 Jezeri, Nur Izra Fatima H Social Sciences (General) Study and teaching. Research As the development of technology arise in Malaysia, online shopping activities develops rapidly in recent years. Realising how active people are in performing online shopping, this study aims to identify the factors that affects higher learning institutions students’ intention towards online shopping at Politeknik and UiTM Mukah, Sarawak. Questionnaires were distributted to 350 reposndents at the institutions. A total of 342 questionnaires were collected and usable. Therefore, all the 342 data were used to test the research objetives. The data were analyzed using demographic profile, descriptive analysis, reliability analysis and multiple regression analysis. In order to determine the impact of Trust, Perceived Usefullness, Perceived Ease of Use and Compatibiltiy towards Behavioral Intention, means and multiple regresssion analysis have been used. Findings showed that Compatibility has the most impact towards Behavioral Intention. Moreover, it was also found that all the variables (Trust, Perceived Usefulness, Perceived Ease of Use and Compatibiltiy) were significantly and positively correlated with behavioral intention ofstudents towards online shopping. 2018 Thesis https://ir.uitm.edu.my/id/eprint/91172/ https://ir.uitm.edu.my/id/eprint/91172/1/91172.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Jezeri, Nur Izra Fatima Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri
description	As the development of technology arise in Malaysia, online shopping activities develops rapidly in recent years. Realising how active people are in performing online shopping, this study aims to identify the factors that affects higher learning institutions students’ intention towards online shopping at Politeknik and UiTM Mukah, Sarawak. Questionnaires were distributted to 350 reposndents at the institutions. A total of 342 questionnaires were collected and usable. Therefore, all the 342 data were used to test the research objetives. The data were analyzed using demographic profile, descriptive analysis, reliability analysis and multiple regression analysis. In order to determine the impact of Trust, Perceived Usefullness, Perceived Ease of Use and Compatibiltiy towards Behavioral Intention, means and multiple regresssion analysis have been used. Findings showed that Compatibility has the most impact towards Behavioral Intention. Moreover, it was also found that all the variables (Trust, Perceived Usefulness, Perceived Ease of Use and Compatibiltiy) were significantly and positively correlated with behavioral intention ofstudents towards online shopping.
format	Thesis
qualification_level	Bachelor degree
author	Jezeri, Nur Izra Fatima
author_facet	Jezeri, Nur Izra Fatima
author_sort	Jezeri, Nur Izra Fatima
title	Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri
title_short	Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri
title_full	Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri
title_fullStr	Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri
title_full_unstemmed	Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri
title_sort	behavioral intention towards online shopping: a case study of higher learning institutions students in mukah / nur izra fatima jezeri
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Faculty of Business Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/91172/1/91172.pdf
_version_	1804889833251799040

Behavioral intention towards online shopping: a case study of higher learning institutions students in Mukah / Nur Izra Fatima Jezeri

Similar Items