Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim

This study is about non-Muslims perception towards purchasing halal cosmetics product. The purpose of this study is to determine the non-Muslims perception towards halal cosmetics product, to describe the non-Muslims intention to purchase halal cosmetics product and to investigate the relationship b...

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Main Author:	Wan Ibrahim, Wan Muhamad Hanan
Format:	Thesis
Language:	English
Published:	2016
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/91783/1/91783.pdf
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id	my-uitm-ir.91783
record_format	uketd_dc
spelling	my-uitm-ir.917832024-03-22T04:01:39Z Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim 2016 Wan Ibrahim, Wan Muhamad Hanan H Social Sciences (General) Study and teaching. Research This study is about non-Muslims perception towards purchasing halal cosmetics product. The purpose of this study is to determine the non-Muslims perception towards halal cosmetics product, to describe the non-Muslims intention to purchase halal cosmetics product and to investigate the relationship between non-Muslims perception towards purchasing halal cosmetics product and non-Muslims intention to purchase halal cosmetics product. The data set is collected through self-administered questionnaire and convenient non-probability random sampling method. A sample of 168 questionnaires was collected from non-Muslims respondents conveniently by their attire in Wilayah Persekutuan, Kuala Lumpur. Data obtained were than analyzed using Statistical Package for Social Science (SPSS). The finding revealed that there is a significant relationship between non-Muslims perception towards purchasing halal cosmetics product and non-Muslims intention to purchase halal cosmetics product. The results indicate that the non-Muslims attitude, subjective norm, and perceived behavioural control were found to be positive influence on intention to purchase halal cosmetics product. Other than that, non-Muslims perception towards halal cosmetics product has a very strong and positive relationship between non- Muslims intention to purchase halal cosmetics product. Moreover, this research reveals that non-Muslims perception towards halal cosmetics product affects the non-Muslims intention to purchase halal cosmetics product. 2016 Thesis https://ir.uitm.edu.my/id/eprint/91783/ https://ir.uitm.edu.my/id/eprint/91783/1/91783.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Wan Ibrahim, Wan Muhamad Hanan Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim
description	This study is about non-Muslims perception towards purchasing halal cosmetics product. The purpose of this study is to determine the non-Muslims perception towards halal cosmetics product, to describe the non-Muslims intention to purchase halal cosmetics product and to investigate the relationship between non-Muslims perception towards purchasing halal cosmetics product and non-Muslims intention to purchase halal cosmetics product. The data set is collected through self-administered questionnaire and convenient non-probability random sampling method. A sample of 168 questionnaires was collected from non-Muslims respondents conveniently by their attire in Wilayah Persekutuan, Kuala Lumpur. Data obtained were than analyzed using Statistical Package for Social Science (SPSS). The finding revealed that there is a significant relationship between non-Muslims perception towards purchasing halal cosmetics product and non-Muslims intention to purchase halal cosmetics product. The results indicate that the non-Muslims attitude, subjective norm, and perceived behavioural control were found to be positive influence on intention to purchase halal cosmetics product. Other than that, non-Muslims perception towards halal cosmetics product has a very strong and positive relationship between non- Muslims intention to purchase halal cosmetics product. Moreover, this research reveals that non-Muslims perception towards halal cosmetics product affects the non-Muslims intention to purchase halal cosmetics product.
format	Thesis
qualification_level	Bachelor degree
author	Wan Ibrahim, Wan Muhamad Hanan
author_facet	Wan Ibrahim, Wan Muhamad Hanan
author_sort	Wan Ibrahim, Wan Muhamad Hanan
title	Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim
title_short	Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim
title_full	Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim
title_fullStr	Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim
title_full_unstemmed	Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim
title_sort	non-muslim’s perception towards purchasing halal cosmetics product / wan muhamad hanan wan ibrahim
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Faculty of Business Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/91783/1/91783.pdf
_version_	1804889840527867904

Non-muslim’s perception towards purchasing halal cosmetics product / Wan Muhamad Hanan Wan Ibrahim

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