A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong

This proposal is to study the customers’ attitude towards personal care products (PCPs). Malaysian is one of the earliest countries in the world that have taken a serious consideration regarding the environment by enhancing the Environment Quality Act way back in 1974. The government has also formed...

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Main Author: Tihong, Cecilia
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/91805/1/91805.pdf
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spelling my-uitm-ir.918052024-03-22T04:05:02Z A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong 2012 Tihong, Cecilia H Social Sciences (General) Study and teaching. Research This proposal is to study the customers’ attitude towards personal care products (PCPs). Malaysian is one of the earliest countries in the world that have taken a serious consideration regarding the environment by enhancing the Environment Quality Act way back in 1974. The government has also formed the Ministry of Energy, Green Technology and Water in order to cater the rising need and importance of green technology towards sustainable advancement. This allegation of law will educated Malaysian to be more environmental friendly. Previous study show, customers cognitive and affective are different according to their value, lifestyle and etc (Akerlund, 2004). 2012 Thesis https://ir.uitm.edu.my/id/eprint/91805/ https://ir.uitm.edu.my/id/eprint/91805/1/91805.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic H Social Sciences (General)
H Social Sciences (General)
spellingShingle H Social Sciences (General)
H Social Sciences (General)
Tihong, Cecilia
A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong
description This proposal is to study the customers’ attitude towards personal care products (PCPs). Malaysian is one of the earliest countries in the world that have taken a serious consideration regarding the environment by enhancing the Environment Quality Act way back in 1974. The government has also formed the Ministry of Energy, Green Technology and Water in order to cater the rising need and importance of green technology towards sustainable advancement. This allegation of law will educated Malaysian to be more environmental friendly. Previous study show, customers cognitive and affective are different according to their value, lifestyle and etc (Akerlund, 2004).
format Thesis
qualification_level Bachelor degree
author Tihong, Cecilia
author_facet Tihong, Cecilia
author_sort Tihong, Cecilia
title A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong
title_short A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong
title_full A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong
title_fullStr A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong
title_full_unstemmed A survey on customers’ green attitude towards personal care products (PCPS) / Cecilia Tihong
title_sort survey on customers’ green attitude towards personal care products (pcps) / cecilia tihong
granting_institution Universiti Teknologi MARA Sarawak
granting_department Faculty of Business Management
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/91805/1/91805.pdf
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