Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin

This study was conducted to study the social relationship factors influencing electronic word of mouth engagement among social media user in southern Malaysia which are Negeri Sembilan, Melaka, Johor Baru and Selangor. This study will discuss how social relationship factor give an impact to electron...

Full description

Saved in:

Bibliographic Details
Main Author:	Zainal Abidin, Syaza
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HS Societies: secret benevolent etc.
Online Access:	https://ir.uitm.edu.my/id/eprint/92014/1/92014.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.92014
record_format	uketd_dc
spelling	my-uitm-ir.920142024-05-28T14:45:41Z Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin 2017 Zainal Abidin, Syaza HS Societies: secret, benevolent etc. This study was conducted to study the social relationship factors influencing electronic word of mouth engagement among social media user in southern Malaysia which are Negeri Sembilan, Melaka, Johor Baru and Selangor. This study will discuss how social relationship factor give an impact to electronic word of mouth engagement among social media user. In this study, the researcher decided to use factor of, tie strength, homophily, trust, and interpersonal influence on electronic word of mouth engagement among social media user. The population of the study is social media user which total 52 people have participated in this study as a respondent. The researcher also used the Statistical Package in the Social Science Software (SPSS) version 20.0 for purpose of running the data gathered. In conclusion, the result in this study can help the other researcher to explore the associations between social relationship factors with electronic word of mouth engagement. The findings of this research revealed that there are significant and positive relationships between social relationship factors and electronic word of mouth engagement. The result shows that interpersonal influence has the strongest impact on electronic word of mouth engagement. 2017 Thesis https://ir.uitm.edu.my/id/eprint/92014/ https://ir.uitm.edu.my/id/eprint/92014/1/92014.pdf text en public Universiti Teknologi MARA, Melaka Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	HS Societies: secret benevolent etc.
spellingShingle	HS Societies: secret benevolent etc. Zainal Abidin, Syaza Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin
description	This study was conducted to study the social relationship factors influencing electronic word of mouth engagement among social media user in southern Malaysia which are Negeri Sembilan, Melaka, Johor Baru and Selangor. This study will discuss how social relationship factor give an impact to electronic word of mouth engagement among social media user. In this study, the researcher decided to use factor of, tie strength, homophily, trust, and interpersonal influence on electronic word of mouth engagement among social media user. The population of the study is social media user which total 52 people have participated in this study as a respondent. The researcher also used the Statistical Package in the Social Science Software (SPSS) version 20.0 for purpose of running the data gathered. In conclusion, the result in this study can help the other researcher to explore the associations between social relationship factors with electronic word of mouth engagement. The findings of this research revealed that there are significant and positive relationships between social relationship factors and electronic word of mouth engagement. The result shows that interpersonal influence has the strongest impact on electronic word of mouth engagement.
format	Thesis
author	Zainal Abidin, Syaza
author_facet	Zainal Abidin, Syaza
author_sort	Zainal Abidin, Syaza
title	Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin
title_short	Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin
title_full	Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin
title_fullStr	Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin
title_full_unstemmed	Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin
title_sort	social relationship factors influencing electronic word of mouth engagement among social media user / syaza zainal abidin
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Business and Management
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/92014/1/92014.pdf
_version_	1804889841519820800

Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin

Similar Items