Social relationship factors influencing electronic word of mouth engagement among social media user / Syaza Zainal Abidin
This study was conducted to study the social relationship factors influencing electronic word of mouth engagement among social media user in southern Malaysia which are Negeri Sembilan, Melaka, Johor Baru and Selangor. This study will discuss how social relationship factor give an impact to electron...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92014/1/92014.pdf |
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