A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat
The purpose of the study is to analyze the implementation of promotion strategies and to seek out the most appropriate suggestions and recommendations in order to improve the existing promotion strategy of the company.The level of respondent’s perception, experience and expectation were measured, to...
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| Language: | English |
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2002
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| Online Access: | https://ir.uitm.edu.my/id/eprint/92315/1/92315.pdf |
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my-uitm-ir.923152024-03-22T04:32:26Z A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat 2002 Mat, Salmah H Social Sciences (General) Study and teaching. Research The purpose of the study is to analyze the implementation of promotion strategies and to seek out the most appropriate suggestions and recommendations in order to improve the existing promotion strategy of the company.The level of respondent’s perception, experience and expectation were measured, to enhance the promotion strategies. Throughout the period of this study, one hundred and fifty-five (155) responses had been received and the data collected was analyzed. Promotion is one of the four major elements of the company’s marketing mix . The result shows that the company has carried out some promotion strategies in their business to inform the public about their business. 2002 Thesis https://ir.uitm.edu.my/id/eprint/92315/ https://ir.uitm.edu.my/id/eprint/92315/1/92315.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) Mat, Salmah A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat |
| description |
The purpose of the study is to analyze the implementation of promotion strategies and to seek out the most appropriate suggestions and recommendations in order to improve the existing promotion strategy of the company.The level of respondent’s perception, experience and expectation were measured, to enhance the promotion strategies. Throughout the period of this study, one hundred and fifty-five (155) responses had been received and the data collected was analyzed. Promotion is one of the four major elements of the company’s marketing mix . The result shows that the company has carried out some promotion strategies in their business to inform the public about their business. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mat, Salmah |
| author_facet |
Mat, Salmah |
| author_sort |
Mat, Salmah |
| title |
A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat |
| title_short |
A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat |
| title_full |
A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat |
| title_fullStr |
A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat |
| title_full_unstemmed |
A study on promotional strategies of Sarakoppes Sdn. Bhd / Salmah Mat |
| title_sort |
study on promotional strategies of sarakoppes sdn. bhd / salmah mat |
| granting_institution |
Universiti Teknologi MARA Sarawak |
| granting_department |
Faculty of Business Management |
| publishDate |
2002 |
| url |
https://ir.uitm.edu.my/id/eprint/92315/1/92315.pdf |
| _version_ |
1804889849782599680 |