Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh

As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a...

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Main Author:	Mohd Noh, Masturah
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling TH Building construction
Online Access:	https://ir.uitm.edu.my/id/eprint/92316/1/92316.pdf
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id	my-uitm-ir.92316
record_format	uketd_dc
spelling	my-uitm-ir.923162024-03-26T03:33:21Z Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh 2023 Mohd Noh, Masturah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling TH Building construction As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a comfortable shopping environment. Neglecting these preferences can lead to substantial losses for retailers. Therefore, it is crucial for retailers to understand and cater to customer preferences to thrive in a competitive market. This research study aims to identify and rank the factors that contribute to customer preferences when selecting a shopping mall. A quantitative approach was adopted. The findings revealed that convenience, parking space, location, environment, and product factors significantly influence customer preferences. Understanding and leveraging these factors can enable retailers to better align with customer preferences and enhance their competitiveness in the market. The study had identified that the location factor emerged as the primary factor of customer preferences, followed by convenience and environment factor. 2023 Thesis https://ir.uitm.edu.my/id/eprint/92316/ https://ir.uitm.edu.my/id/eprint/92316/1/92316.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Architecture, Planning and Surveying Mohamad, Junainah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamad, Junainah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling TH Building construction
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling TH Building construction Mohd Noh, Masturah Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh
description	As the retail landscape evolves, shopping malls have become an integral part of consumers' choices, emphasizing the need for immersive experiences and a diverse business environment. However, industry stakeholders often overlook the significance of addressing customer preferences and creating a comfortable shopping environment. Neglecting these preferences can lead to substantial losses for retailers. Therefore, it is crucial for retailers to understand and cater to customer preferences to thrive in a competitive market. This research study aims to identify and rank the factors that contribute to customer preferences when selecting a shopping mall. A quantitative approach was adopted. The findings revealed that convenience, parking space, location, environment, and product factors significantly influence customer preferences. Understanding and leveraging these factors can enable retailers to better align with customer preferences and enhance their competitiveness in the market. The study had identified that the location factor emerged as the primary factor of customer preferences, followed by convenience and environment factor.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Noh, Masturah
author_facet	Mohd Noh, Masturah
author_sort	Mohd Noh, Masturah
title	Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh
title_short	Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh
title_full	Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh
title_fullStr	Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh
title_full_unstemmed	Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh
title_sort	customer preferences on choosing shopping mall in seri iskandar, perak darul ridzuan / masturah mohd noh
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Architecture, Planning and Surveying
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/92316/1/92316.pdf
_version_	1804889850030063616

Customer preferences on choosing shopping mall in Seri Iskandar, Perak Darul Ridzuan / Masturah Mohd Noh

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