Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew

The main purpose of this study is to determine which green marketing strategies has greater impacts towards customers’ purchasing pattern in Kuching. Three dimensions of variables based on previous studies have been chosen and tested to achieve the objectives of this research. The said dimensions ar...

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Main Author:	Andrew, Anderson Joenial
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Environmental aspects Green marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/92336/1/92336.pdf
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id	my-uitm-ir.92336
record_format	uketd_dc
spelling	my-uitm-ir.923362024-03-22T05:08:30Z Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew 2014 Andrew, Anderson Joenial Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The main purpose of this study is to determine which green marketing strategies has greater impacts towards customers’ purchasing pattern in Kuching. Three dimensions of variables based on previous studies have been chosen and tested to achieve the objectives of this research. The said dimensions are green marketing strategies, environmental concerns and beliefs, and environmental behaviours. At the end of this research, this paper will allow researchers to implement the most effective green marketing strategy to persuade customers in consuming green products. The greatest limitation of this study was the ignorance type of respondents in answering the questionnaire. This has made the process of analysing the collected data became much difficult and time consuming. However, this paper fulfils the objectives and it may be an additional reference for future research of similar topic. 2014 Thesis https://ir.uitm.edu.my/id/eprint/92336/ https://ir.uitm.edu.my/id/eprint/92336/1/92336.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Environmental aspects Green marketing Environmental aspects Green marketing
spellingShingle	Environmental aspects Green marketing Environmental aspects Green marketing Andrew, Anderson Joenial Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
description	The main purpose of this study is to determine which green marketing strategies has greater impacts towards customers’ purchasing pattern in Kuching. Three dimensions of variables based on previous studies have been chosen and tested to achieve the objectives of this research. The said dimensions are green marketing strategies, environmental concerns and beliefs, and environmental behaviours. At the end of this research, this paper will allow researchers to implement the most effective green marketing strategy to persuade customers in consuming green products. The greatest limitation of this study was the ignorance type of respondents in answering the questionnaire. This has made the process of analysing the collected data became much difficult and time consuming. However, this paper fulfils the objectives and it may be an additional reference for future research of similar topic.
format	Thesis
qualification_level	Bachelor degree
author	Andrew, Anderson Joenial
author_facet	Andrew, Anderson Joenial
author_sort	Andrew, Anderson Joenial
title	Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
title_short	Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
title_full	Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
title_fullStr	Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
title_full_unstemmed	Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
title_sort	green marketing strategies: impacts towards customers' purchasing patterns in kuching / anderson joenial andrew
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/92336/1/92336.pdf
_version_	1804889851529527296

Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew

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