Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
The main purpose of this study is to determine which green marketing strategies has greater impacts towards customers’ purchasing pattern in Kuching. Three dimensions of variables based on previous studies have been chosen and tested to achieve the objectives of this research. The said dimensions ar...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92336/1/92336.pdf |
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