Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud
The purpose of this research is to ascertain undergraduate student perceptions and expectations on services and facilities that provided by UiTM Sarawak. This research utilized the concept of the service-product bundle to design the survey questionnaire and then used SPSS to analyses the results to...
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| 格式: | Thesis |
| 語言: | English |
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2015
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| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/92402/1/92402.pdf |
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my-uitm-ir.924022024-03-13T01:39:43Z Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud 2015 Mahmud, Siti Mazuana H Social Sciences (General) Study and teaching. Research The purpose of this research is to ascertain undergraduate student perceptions and expectations on services and facilities that provided by UiTM Sarawak. This research utilized the concept of the service-product bundle to design the survey questionnaire and then used SPSS to analyses the results to determine which aspects of the University’s services and facilities were the most important and the degree to which they satisfied the students. Here the respondent were UiTM’s student itself from young age 20 to 30 years old, sharing their experience with the services and facilities provided by UiTM campus Sarawak. Descriptive analysis was used and ranking of services and facilities from importance and satisfaction perspective was analyzed. This allowed the researcher to determine aspects of the university’s service consider being high importance and degree to which they satisfied the students. Besides that, this research also makes a significant contribution towards understanding students’ perceptions and expectations from UiTM campus Sarawak. Based on this, UiTM can direct efforts for improving their services and facilities quality. This study will give further insight to future researcher since this study conducted in Malaysia. 2015 Thesis https://ir.uitm.edu.my/id/eprint/92402/ https://ir.uitm.edu.my/id/eprint/92402/1/92402.pdf text en public degree Universiti Teknologi MARA Sarawak Bachelor Of Business Administration (Honours) (Marketing) |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) Mahmud, Siti Mazuana Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud |
| description |
The purpose of this research is to ascertain undergraduate student perceptions and expectations on services and facilities that provided by UiTM Sarawak. This research utilized the concept of the service-product bundle to design the survey questionnaire and then used SPSS to analyses the results to determine which aspects of the University’s services and facilities were the most important and the degree to which they satisfied the
students. Here the respondent were UiTM’s student itself from young age 20 to 30 years old, sharing their experience with the services and facilities provided by UiTM campus Sarawak. Descriptive analysis was used and ranking of services and facilities from importance and satisfaction perspective was analyzed. This allowed the researcher to determine aspects of the university’s service consider being high importance and degree
to which they satisfied the students. Besides that, this research also makes a significant contribution towards understanding students’ perceptions and expectations from UiTM campus Sarawak. Based on this, UiTM can direct efforts for improving their services and facilities quality. This study will give further insight to future researcher since this study conducted in Malaysia. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mahmud, Siti Mazuana |
| author_facet |
Mahmud, Siti Mazuana |
| author_sort |
Mahmud, Siti Mazuana |
| title |
Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud |
| title_short |
Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud |
| title_full |
Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud |
| title_fullStr |
Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud |
| title_full_unstemmed |
Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud |
| title_sort |
measuring student perceptions and expectations of the services and facilities at uitm sarawak / siti mazuana mahmud |
| granting_institution |
Universiti Teknologi MARA Sarawak |
| granting_department |
Bachelor Of Business Administration (Honours) (Marketing) |
| publishDate |
2015 |
| url |
https://ir.uitm.edu.my/id/eprint/92402/1/92402.pdf |
| _version_ |
1794192274408603648 |