Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud

The purpose of this research is to ascertain undergraduate student perceptions and expectations on services and facilities that provided by UiTM Sarawak. This research utilized the concept of the service-product bundle to design the survey questionnaire and then used SPSS to analyses the results to...

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主要作者: Mahmud, Siti Mazuana
格式: Thesis
語言:English
出版: 2015
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在線閱讀:https://ir.uitm.edu.my/id/eprint/92402/1/92402.pdf
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spelling my-uitm-ir.924022024-03-13T01:39:43Z Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud 2015 Mahmud, Siti Mazuana H Social Sciences (General) Study and teaching. Research The purpose of this research is to ascertain undergraduate student perceptions and expectations on services and facilities that provided by UiTM Sarawak. This research utilized the concept of the service-product bundle to design the survey questionnaire and then used SPSS to analyses the results to determine which aspects of the University’s services and facilities were the most important and the degree to which they satisfied the students. Here the respondent were UiTM’s student itself from young age 20 to 30 years old, sharing their experience with the services and facilities provided by UiTM campus Sarawak. Descriptive analysis was used and ranking of services and facilities from importance and satisfaction perspective was analyzed. This allowed the researcher to determine aspects of the university’s service consider being high importance and degree to which they satisfied the students. Besides that, this research also makes a significant contribution towards understanding students’ perceptions and expectations from UiTM campus Sarawak. Based on this, UiTM can direct efforts for improving their services and facilities quality. This study will give further insight to future researcher since this study conducted in Malaysia. 2015 Thesis https://ir.uitm.edu.my/id/eprint/92402/ https://ir.uitm.edu.my/id/eprint/92402/1/92402.pdf text en public degree Universiti Teknologi MARA Sarawak Bachelor Of Business Administration (Honours) (Marketing)
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic H Social Sciences (General)
H Social Sciences (General)
spellingShingle H Social Sciences (General)
H Social Sciences (General)
Mahmud, Siti Mazuana
Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud
description The purpose of this research is to ascertain undergraduate student perceptions and expectations on services and facilities that provided by UiTM Sarawak. This research utilized the concept of the service-product bundle to design the survey questionnaire and then used SPSS to analyses the results to determine which aspects of the University’s services and facilities were the most important and the degree to which they satisfied the students. Here the respondent were UiTM’s student itself from young age 20 to 30 years old, sharing their experience with the services and facilities provided by UiTM campus Sarawak. Descriptive analysis was used and ranking of services and facilities from importance and satisfaction perspective was analyzed. This allowed the researcher to determine aspects of the university’s service consider being high importance and degree to which they satisfied the students. Besides that, this research also makes a significant contribution towards understanding students’ perceptions and expectations from UiTM campus Sarawak. Based on this, UiTM can direct efforts for improving their services and facilities quality. This study will give further insight to future researcher since this study conducted in Malaysia.
format Thesis
qualification_level Bachelor degree
author Mahmud, Siti Mazuana
author_facet Mahmud, Siti Mazuana
author_sort Mahmud, Siti Mazuana
title Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud
title_short Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud
title_full Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud
title_fullStr Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud
title_full_unstemmed Measuring student perceptions and expectations of the services and facilities at UiTM Sarawak / Siti Mazuana Mahmud
title_sort measuring student perceptions and expectations of the services and facilities at uitm sarawak / siti mazuana mahmud
granting_institution Universiti Teknologi MARA Sarawak
granting_department Bachelor Of Business Administration (Honours) (Marketing)
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/92402/1/92402.pdf
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