Factors that influence the customers satisfaction towards mall attributes in Seremban / Nur Batrisyia Aliah Yusmar
Malaysia's wholesale and retail sector continues to play an important role in the economy. Shopping malls regularly disregard how crucial it is in offering customers with pleasant shopping experiences in order to achieve economic prosperity. It turns out, connection between the shopping mall an...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92444/1/92444.pdf |
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| Summary: | Malaysia's wholesale and retail sector continues to play an important role in the economy. Shopping malls regularly disregard how crucial it is in offering customers with pleasant shopping experiences in order to achieve economic prosperity. It turns out, connection between the shopping mall and its features and service must take place in order to deliver efficiency, offer significant value to the business, and fulfil the expectations of customers. This paper suggests different kinds of mall attributes that shoppers might enjoy in a pleasant way. This study aims to identify the factors influencing the customers' satisfactions towards shopping mall attributes and to determine the level of customers satisfaction towards the shopping mall attributes. A set of questionnaires have been distributing which involves 204 respondents in selected shopping mall in Seremban, namely Aeon Mall and Palm Mall. |
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