A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi

Customer dissatisfaction may arise when products they buy is not up to their expectations due to some inefficiency of the Service of an organization. The study aimed to measure the level of customer satisfaction of products traded in Sawit Kinabalu Edible Oils. Products and Service delivered to the...

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Main Author:	Mark Suinggi, Wilbur
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/92659/1/92659.pdf
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id	my-uitm-ir.92659
record_format	uketd_dc
spelling	my-uitm-ir.926592024-03-20T15:36:01Z A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi 2008 Mark Suinggi, Wilbur Consumer satisfaction Customer dissatisfaction may arise when products they buy is not up to their expectations due to some inefficiency of the Service of an organization. The study aimed to measure the level of customer satisfaction of products traded in Sawit Kinabalu Edible Oils. Products and Service delivered to the buyers is satisfied by the customers and the organization is well managed. Key findings were that certain area in the service at the refinery was not efficiently designed. Responses from the customers tell that even though the staffs produced quality product, but still quite a number of customers were unhappy on certain matter especially on the quantity variance and loading time. This paper concludes with suggestions for future research and managerial implications. 2008 Thesis https://ir.uitm.edu.my/id/eprint/92659/ https://ir.uitm.edu.my/id/eprint/92659/1/92659.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Mark Suinggi, Wilbur A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi
description	Customer dissatisfaction may arise when products they buy is not up to their expectations due to some inefficiency of the Service of an organization. The study aimed to measure the level of customer satisfaction of products traded in Sawit Kinabalu Edible Oils. Products and Service delivered to the buyers is satisfied by the customers and the organization is well managed. Key findings were that certain area in the service at the refinery was not efficiently designed. Responses from the customers tell that even though the staffs produced quality product, but still quite a number of customers were unhappy on certain matter especially on the quantity variance and loading time. This paper concludes with suggestions for future research and managerial implications.
format	Thesis
author	Mark Suinggi, Wilbur
author_facet	Mark Suinggi, Wilbur
author_sort	Mark Suinggi, Wilbur
title	A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi
title_short	A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi
title_full	A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi
title_fullStr	A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi
title_full_unstemmed	A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi
title_sort	study on the customer satisfaction on products traded in sawit kinabalu edible oils / wilbur mark suinggi
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/92659/1/92659.pdf
_version_	1794192280668602368

A study on the customer satisfaction on products traded in Sawit Kinabalu Edible Oils / Wilbur Mark Suinggi

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