The study of sustainability of farmers’ market in Kuching / Yusof Noh

The growth of farmers’ markets, or locally known as “Pasar Tani”, has tremendously increased in recent years. This can be seen from new “Pasar Tani” sites which have mushroomed in many towns all over Malaysia. Therefore, the farmers’ market is the appropriate platform allowing farmers entrepreneurs...

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Main Author: Noh, Yusof
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/92696/1/92696.pdf
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spelling my-uitm-ir.926962024-03-22T07:42:56Z The study of sustainability of farmers’ market in Kuching / Yusof Noh 2014 Noh, Yusof H Social Sciences (General) Study and teaching. Research The growth of farmers’ markets, or locally known as “Pasar Tani”, has tremendously increased in recent years. This can be seen from new “Pasar Tani” sites which have mushroomed in many towns all over Malaysia. Therefore, the farmers’ market is the appropriate platform allowing farmers entrepreneurs to get closer to the market to market their product with low cost. The farmers’ market becomes the choice of costumer to get the agriculture product such as vegetables, fruits, poultry product and other agriculture based product. However, farmers’ market is faced with the challenges and competition from other retail outlet and supermarket. There are so many retail outlets, supermarkets even hypermarkets are offer the same product as the farmers’ market. This study is aimed to identify the variables related to the factors of farmers’ market survival and the factors that influence the sustainability of farmers’ market. Findings of this study will be beneficial to assist the farmers’ market operator to plan and develop their strategy for the sustainability offarmers’ market. 2014 Thesis https://ir.uitm.edu.my/id/eprint/92696/ https://ir.uitm.edu.my/id/eprint/92696/1/92696.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic H Social Sciences (General)
H Social Sciences (General)
spellingShingle H Social Sciences (General)
H Social Sciences (General)
Noh, Yusof
The study of sustainability of farmers’ market in Kuching / Yusof Noh
description The growth of farmers’ markets, or locally known as “Pasar Tani”, has tremendously increased in recent years. This can be seen from new “Pasar Tani” sites which have mushroomed in many towns all over Malaysia. Therefore, the farmers’ market is the appropriate platform allowing farmers entrepreneurs to get closer to the market to market their product with low cost. The farmers’ market becomes the choice of costumer to get the agriculture product such as vegetables, fruits, poultry product and other agriculture based product. However, farmers’ market is faced with the challenges and competition from other retail outlet and supermarket. There are so many retail outlets, supermarkets even hypermarkets are offer the same product as the farmers’ market. This study is aimed to identify the variables related to the factors of farmers’ market survival and the factors that influence the sustainability of farmers’ market. Findings of this study will be beneficial to assist the farmers’ market operator to plan and develop their strategy for the sustainability offarmers’ market.
format Thesis
qualification_level Bachelor degree
author Noh, Yusof
author_facet Noh, Yusof
author_sort Noh, Yusof
title The study of sustainability of farmers’ market in Kuching / Yusof Noh
title_short The study of sustainability of farmers’ market in Kuching / Yusof Noh
title_full The study of sustainability of farmers’ market in Kuching / Yusof Noh
title_fullStr The study of sustainability of farmers’ market in Kuching / Yusof Noh
title_full_unstemmed The study of sustainability of farmers’ market in Kuching / Yusof Noh
title_sort study of sustainability of farmers’ market in kuching / yusof noh
granting_institution Universiti Teknologi MARA Sarawak
granting_department Faculty of Business Management
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/92696/1/92696.pdf
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