A study on customers’ brand loyalty toward domestic and foreign cosmetic products / Widya Hasly

This project report represents a research about “Customers’ Brand Loyalty toward Domestic and Foreign Cosmetic Products” in Kuching, Sarawak. The purpose of this study was to determine on how the customers in Kuching make their decision of which cosmetic products they are preferred in the market. Th...

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Bibliographic Details
Main Author: Hasly, Widya
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/92699/1/92699.pdf
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