ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang

This study is to determine the customer acceptance towards ASNB unit trust funds in Kuching City. The factors for independent variables are awareness on unit trust investment, the benefits of investing in unit trust, customer perception and customer satisfaction towards ASNB products are expected to...

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Main Author:	Abang, Norashikin
Format:	Thesis
Language:	English
Published:	2010
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/92702/1/92702.pdf
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id	my-uitm-ir.92702
record_format	uketd_dc
spelling	my-uitm-ir.927022024-03-22T08:02:59Z ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang 2010 Abang, Norashikin H Social Sciences (General) Study and teaching. Research This study is to determine the customer acceptance towards ASNB unit trust funds in Kuching City. The factors for independent variables are awareness on unit trust investment, the benefits of investing in unit trust, customer perception and customer satisfaction towards ASNB products are expected to influence the customer acceptance towards ASNB products. Pearson Correlation analysis is used to determine the difference between independent and dependent variables. The finding reveals that all independent variables do influence the customer acceptance on ASNB products. Reliability, frequency and descriptive analysis also used and based on the findings of the analysis, it seems that majority of the respondents come from those age 30 to 50 years old with income range from RM1,000 to RM3,000. This indicates that this group are satisfied and accept ASNB unit trust funds in Kuching City. 2010 Thesis https://ir.uitm.edu.my/id/eprint/92702/ https://ir.uitm.edu.my/id/eprint/92702/1/92702.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Abang, Norashikin ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
description	This study is to determine the customer acceptance towards ASNB unit trust funds in Kuching City. The factors for independent variables are awareness on unit trust investment, the benefits of investing in unit trust, customer perception and customer satisfaction towards ASNB products are expected to influence the customer acceptance towards ASNB products. Pearson Correlation analysis is used to determine the difference between independent and dependent variables. The finding reveals that all independent variables do influence the customer acceptance on ASNB products. Reliability, frequency and descriptive analysis also used and based on the findings of the analysis, it seems that majority of the respondents come from those age 30 to 50 years old with income range from RM1,000 to RM3,000. This indicates that this group are satisfied and accept ASNB unit trust funds in Kuching City.
format	Thesis
qualification_level	Bachelor degree
author	Abang, Norashikin
author_facet	Abang, Norashikin
author_sort	Abang, Norashikin
title	ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_short	ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_full	ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_fullStr	ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_full_unstemmed	ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_sort	asnb unit trusts funds: a case study on investor acceptance towards asnb unit trust funds / norashikin abang
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Faculty of Business Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/92702/1/92702.pdf
_version_	1804889861738463232

ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang

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