The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni

With the highly usage of social media, a new form of marketing has been introduced to fulfill the needs of the user. Social media has become the highlight as many companies and individual are using it to do marketing including the real estate industry. Every marketing strategy in real estate nowaday...

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Main Author: Azni, Siti Sofiah Athirah
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/92845/1/92845.pdf
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id my-uitm-ir.92845
record_format uketd_dc
spelling my-uitm-ir.928452024-03-26T02:02:42Z The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni 2023 Azni, Siti Sofiah Athirah Real estate business. Real property Creative ability in technology With the highly usage of social media, a new form of marketing has been introduced to fulfill the needs of the user. Social media has become the highlight as many companies and individual are using it to do marketing including the real estate industry. Every marketing strategy in real estate nowadays focus on fulfilling the clients and customers' needs and also adapting to the current trend. Using traditional real estate marketing in the modern times will no longer produce results that will fully satisfy the customers' needs and demands. Due to the big unknown world of social media, there are still some company and individuals that have fear and doubts in adapting social media as their marketing strategies. Hence why the researcher has considered to do research to understand better the effective of social media in real estate marketing. The aim of this research is to identify the social media platforms for real estate marketing and to rank the most effective social media platforms for real estate marketing. The research method is quantitative study and the researcher use questionnaire survey to collect the data. 2023 Thesis https://ir.uitm.edu.my/id/eprint/92845/ https://ir.uitm.edu.my/id/eprint/92845/1/92845.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Architecture, Planning and Surveying Mohd, Hilmi
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd, Hilmi
topic Real estate business
Real property
Creative ability in technology
spellingShingle Real estate business
Real property
Creative ability in technology
Azni, Siti Sofiah Athirah
The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni
description With the highly usage of social media, a new form of marketing has been introduced to fulfill the needs of the user. Social media has become the highlight as many companies and individual are using it to do marketing including the real estate industry. Every marketing strategy in real estate nowadays focus on fulfilling the clients and customers' needs and also adapting to the current trend. Using traditional real estate marketing in the modern times will no longer produce results that will fully satisfy the customers' needs and demands. Due to the big unknown world of social media, there are still some company and individuals that have fear and doubts in adapting social media as their marketing strategies. Hence why the researcher has considered to do research to understand better the effective of social media in real estate marketing. The aim of this research is to identify the social media platforms for real estate marketing and to rank the most effective social media platforms for real estate marketing. The research method is quantitative study and the researcher use questionnaire survey to collect the data.
format Thesis
qualification_level Bachelor degree
author Azni, Siti Sofiah Athirah
author_facet Azni, Siti Sofiah Athirah
author_sort Azni, Siti Sofiah Athirah
title The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni
title_short The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni
title_full The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni
title_fullStr The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni
title_full_unstemmed The effective social media platforms in real estate marketing in Bandar Baru Selayang / Siti Sofiah Athirah Azni
title_sort effective social media platforms in real estate marketing in bandar baru selayang / siti sofiah athirah azni
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Architecture, Planning and Surveying
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/92845/1/92845.pdf
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