The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri

Estate agent is one of the well-known professions when it comes to selling and buying a property due to the services provided by estate agency is trusted and registered under the Board. Moreover, the use of digital marketing increases the usage of estate agents' services because it is more conv...

Full description

Saved in:

Bibliographic Details
Main Author:	Sajuri, Wahsuffi
Format:	Thesis
Language:	English
Published:	2023
Subjects:	T Technology (General) Creative ability in technology
Online Access:	https://ir.uitm.edu.my/id/eprint/92877/1/92877.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.92877
record_format	uketd_dc
spelling	my-uitm-ir.928772024-03-25T00:16:31Z The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri 2023 Sajuri, Wahsuffi T Technology (General) Creative ability in technology Estate agent is one of the well-known professions when it comes to selling and buying a property due to the services provided by estate agency is trusted and registered under the Board. Moreover, the use of digital marketing increases the usage of estate agents' services because it is more convenient and can save more time and money. However, when the relationship between estate agents and digital marketing is synthesized, the challenges between them kept increasing. Therefore, this research is conducted to investigate the challenges with digital marketing in the practice of estate agent. The objectives of this research are to identify the challenges with digital marketing in the practice of estate agent and to determine the rank for the most critical challenges with digital marketing in the practice of estate agent. To achieve these objectives, the data is collected through a questionnaire that consists of nominal and Likert scale. The respondents gathered by simple random sampling method which the researcher will distribute the questionnaire randomly to the estate agents in Malaysia. The data collection employed a quantitative survey method, and the analysis utilized descriptive analysis of frequency analysis and mean score analysis. 2023 Thesis https://ir.uitm.edu.my/id/eprint/92877/ https://ir.uitm.edu.my/id/eprint/92877/1/92877.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Architecture, Planning and Surveying Mansor, Hairul Nizam
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mansor, Hairul Nizam
topic	T Technology (General) Creative ability in technology
spellingShingle	T Technology (General) Creative ability in technology Sajuri, Wahsuffi The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri
description	Estate agent is one of the well-known professions when it comes to selling and buying a property due to the services provided by estate agency is trusted and registered under the Board. Moreover, the use of digital marketing increases the usage of estate agents' services because it is more convenient and can save more time and money. However, when the relationship between estate agents and digital marketing is synthesized, the challenges between them kept increasing. Therefore, this research is conducted to investigate the challenges with digital marketing in the practice of estate agent. The objectives of this research are to identify the challenges with digital marketing in the practice of estate agent and to determine the rank for the most critical challenges with digital marketing in the practice of estate agent. To achieve these objectives, the data is collected through a questionnaire that consists of nominal and Likert scale. The respondents gathered by simple random sampling method which the researcher will distribute the questionnaire randomly to the estate agents in Malaysia. The data collection employed a quantitative survey method, and the analysis utilized descriptive analysis of frequency analysis and mean score analysis.
format	Thesis
qualification_level	Bachelor degree
author	Sajuri, Wahsuffi
author_facet	Sajuri, Wahsuffi
author_sort	Sajuri, Wahsuffi
title	The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri
title_short	The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri
title_full	The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri
title_fullStr	The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri
title_full_unstemmed	The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri
title_sort	challenges with digital marketing in the practice of estate agent / wahsuffi sajuri
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Architecture, Planning and Surveying
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/92877/1/92877.pdf
_version_	1804889870989000704

The challenges with digital marketing in the practice of estate agent / Wahsuffi Sajuri

Similar Items