Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin

Local entrepreneurs face numerous problems in marketing their products. Supermarkets or hypermarkets tend to reject local products due to competition for space with other products. Terengganu State Government through Yayasan Pembangunan Usahawan Terengganu (YPU) came up with an idea to open a 24-hou...

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Main Authors:	Ahmad, Zuraina, Usop, Shahbudin, Nik Razin, Nik Muhammad Nasuha
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Market surveys Including brand choice Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/93431/1/93431.pdf
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id	my-uitm-ir.93431
record_format	uketd_dc
spelling	my-uitm-ir.934312024-04-03T07:21:28Z Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin 2013 Ahmad, Zuraina Usop, Shahbudin Nik Razin, Nik Muhammad Nasuha Market surveys. Including brand choice. Brand loyalty Local entrepreneurs face numerous problems in marketing their products. Supermarkets or hypermarkets tend to reject local products due to competition for space with other products. Terengganu State Government through Yayasan Pembangunan Usahawan Terengganu (YPU) came up with an idea to open a 24-hour convenience store called T’Shoppe as a medium for local entrepreneurs to market and sell their products. Lately, the number of local products sold at T’Shoppe are becoming less and less. This study aims to determine the factors that contribute to the intention to sell local products by T’Shoppe operators. Seventeen (17) T-Shoppe operators were interviewed using semi-structured questionnaire. The findings showed that there is a relationship between price, promotion, product availability, product nature, people and psychology with the intention to sell local SME products by T’Shoppe operators. 2013 Thesis https://ir.uitm.edu.my/id/eprint/93431/ https://ir.uitm.edu.my/id/eprint/93431/1/93431.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Ibrahim, Khalipah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ibrahim, Khalipah
topic	Market surveys Including brand choice Brand loyalty
spellingShingle	Market surveys Including brand choice Brand loyalty Ahmad, Zuraina Usop, Shahbudin Nik Razin, Nik Muhammad Nasuha Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
description	Local entrepreneurs face numerous problems in marketing their products. Supermarkets or hypermarkets tend to reject local products due to competition for space with other products. Terengganu State Government through Yayasan Pembangunan Usahawan Terengganu (YPU) came up with an idea to open a 24-hour convenience store called T’Shoppe as a medium for local entrepreneurs to market and sell their products. Lately, the number of local products sold at T’Shoppe are becoming less and less. This study aims to determine the factors that contribute to the intention to sell local products by T’Shoppe operators. Seventeen (17) T-Shoppe operators were interviewed using semi-structured questionnaire. The findings showed that there is a relationship between price, promotion, product availability, product nature, people and psychology with the intention to sell local SME products by T’Shoppe operators.
format	Thesis
qualification_level	Master's degree
author	Ahmad, Zuraina Usop, Shahbudin Nik Razin, Nik Muhammad Nasuha
author_facet	Ahmad, Zuraina Usop, Shahbudin Nik Razin, Nik Muhammad Nasuha
author_sort	Ahmad, Zuraina
title	Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
title_short	Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
title_full	Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
title_fullStr	Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
title_full_unstemmed	Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
title_sort	survey on the factors contributing to the intention to sell local sme products by t’shoppe operators / zuraina ahmad, shahbudin usop and nik muhammad nasuha nik razin
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/93431/1/93431.pdf
_version_	1804889878478979072

Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin

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