Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh

Public transport is important fro the public’s daily activities. Even there are various mode of public transport right now, but the most favourable choice by most of the users is public bus services. Even there are various public transport and high technology improvement towards transportation syste...

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Main Author: Derauh, Ahmad Syahrul
Format: Thesis
Language:English
Published: 1999
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/93688/1/93688.PDF
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spelling my-uitm-ir.936882024-05-08T23:06:45Z Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh 1999 Derauh, Ahmad Syahrul Malaysia Marketing Public transport is important fro the public’s daily activities. Even there are various mode of public transport right now, but the most favourable choice by most of the users is public bus services. Even there are various public transport and high technology improvement towards transportation system, public bus services transport still remains the main choice for users. Due to the high demand towards road passenger transportation, many transport services company are being form to fulfill this needs. This will result in healthy competition between all the transport company. There are many aspects will effect the customers’ decision in choosing the right transportation service. Therefore, it is very vital for the transport operators to identify the needs of the majority of the users in improving the quality of the service and to establish the reputation for the company. 1999 Thesis https://ir.uitm.edu.my/id/eprint/93688/ https://ir.uitm.edu.my/id/eprint/93688/1/93688.PDF text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Malaysia
Marketing
spellingShingle Malaysia
Marketing
Derauh, Ahmad Syahrul
Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh
description Public transport is important fro the public’s daily activities. Even there are various mode of public transport right now, but the most favourable choice by most of the users is public bus services. Even there are various public transport and high technology improvement towards transportation system, public bus services transport still remains the main choice for users. Due to the high demand towards road passenger transportation, many transport services company are being form to fulfill this needs. This will result in healthy competition between all the transport company. There are many aspects will effect the customers’ decision in choosing the right transportation service. Therefore, it is very vital for the transport operators to identify the needs of the majority of the users in improving the quality of the service and to establish the reputation for the company.
format Thesis
qualification_level Bachelor degree
author Derauh, Ahmad Syahrul
author_facet Derauh, Ahmad Syahrul
author_sort Derauh, Ahmad Syahrul
title Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh
title_short Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh
title_full Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh
title_fullStr Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh
title_full_unstemmed Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh
title_sort identifying a marketing strategy for sistem kenderaan seremban - kuala lumpur sdn. bhd. through customers' feedback / ahmad syahrul derauh
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Business and Management
publishDate 1999
url https://ir.uitm.edu.my/id/eprint/93688/1/93688.PDF
_version_ 1804889890460008448