A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud

Bus service has become the most important transportation alternative to private vehicle in Malaysia. Thus, with the Government regulations towards modern buses in the country, SCANDINAVIAN TRUCK & BUS SDN. BHD. as the modern bus manufacturer of SCANIA model needs to provide a quality product in...

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Bibliographic Details
Main Author:	Maksud, Zahren
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Automotive transportation Tank trucks
Online Access:	https://ir.uitm.edu.my/id/eprint/93780/1/93780.PDF
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id	my-uitm-ir.93780
record_format	uketd_dc
spelling	my-uitm-ir.937802024-04-29T04:19:23Z A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud 1997 Maksud, Zahren Automotive transportation Tank trucks Bus service has become the most important transportation alternative to private vehicle in Malaysia. Thus, with the Government regulations towards modern buses in the country, SCANDINAVIAN TRUCK & BUS SDN. BHD. as the modern bus manufacturer of SCANIA model needs to provide a quality product in terms of technical aspect and dependable after sales service for maintenance and repair. With the existing competition from other models such as MAN, DAEWOO and VOLVO, therefore, as for this study, it will concentrate on the competitive past sales data of SCANIA with those models taken from January 1994 to June 1996. All the sales data will be analyzed and directly evaluated the sales performance of the product. Besides that, the study was conducted in order to determine the product comparison in terms of technical aspect and the availability of its after sales service. The product development must be very efficient to ensure it can lead in terms of quality, economical operation, comfortability and safety' compared to other models. It will also evaluate the availability of after sales service as the bus operators surely will need to have a well-planned maintenance and repair during their operations. Thus, the bus manufacturers have to be very concerned in providing better after sales service in order to keep its good image and reputation with the customers and directly improve its sales performance. 1997 Thesis https://ir.uitm.edu.my/id/eprint/93780/ https://ir.uitm.edu.my/id/eprint/93780/1/93780.PDF text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Automotive transportation Tank trucks
spellingShingle	Automotive transportation Tank trucks Maksud, Zahren A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud
description	Bus service has become the most important transportation alternative to private vehicle in Malaysia. Thus, with the Government regulations towards modern buses in the country, SCANDINAVIAN TRUCK & BUS SDN. BHD. as the modern bus manufacturer of SCANIA model needs to provide a quality product in terms of technical aspect and dependable after sales service for maintenance and repair. With the existing competition from other models such as MAN, DAEWOO and VOLVO, therefore, as for this study, it will concentrate on the competitive past sales data of SCANIA with those models taken from January 1994 to June 1996. All the sales data will be analyzed and directly evaluated the sales performance of the product. Besides that, the study was conducted in order to determine the product comparison in terms of technical aspect and the availability of its after sales service. The product development must be very efficient to ensure it can lead in terms of quality, economical operation, comfortability and safety' compared to other models. It will also evaluate the availability of after sales service as the bus operators surely will need to have a well-planned maintenance and repair during their operations. Thus, the bus manufacturers have to be very concerned in providing better after sales service in order to keep its good image and reputation with the customers and directly improve its sales performance.
format	Thesis
qualification_level	Bachelor degree
author	Maksud, Zahren
author_facet	Maksud, Zahren
author_sort	Maksud, Zahren
title	A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud
title_short	A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud
title_full	A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud
title_fullStr	A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud
title_full_unstemmed	A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud
title_sort	study on sales analysis of a bus manufacturer in malaysia (scandinavian truck and bus sdn. bhd.) / zahren maksud
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	1997
url	https://ir.uitm.edu.my/id/eprint/93780/1/93780.PDF
_version_	1804889901455376384

A study on sales analysis of a bus manufacturer in Malaysia (Scandinavian Truck and Bus Sdn. Bhd.) / Zahren Maksud

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