The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman

Students' satisfaction level among HEA counter service in UITM Pahang were examined in affective processed, in a context of visual search task. The students' opinions are important to detect the quality of HEA counter service in UITM Pahang. The positive and negative reactions from the stu...

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Main Authors:	Kamal, Aisyah Ahmad, Abd. Halim, Nor Sahadilah, Othman, Siti Farah
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Institutions of higher education Educational evaluation
Online Access:	https://ir.uitm.edu.my/id/eprint/93926/1/93926.PDF
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id	my-uitm-ir.93926
record_format	uketd_dc
spelling	my-uitm-ir.939262024-08-18T03:08:40Z The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman 2012 Kamal, Aisyah Ahmad Abd. Halim, Nor Sahadilah Othman, Siti Farah Institutions of higher education Educational evaluation Students' satisfaction level among HEA counter service in UITM Pahang were examined in affective processed, in a context of visual search task. The students' opinions are important to detect the quality of HEA counter service in UITM Pahang. The positive and negative reactions from the students both were affected the HEA counter service. Students' opinion is important for the department to get any information about the procedures to build up or to improve the service operation. We used KANO model as our reference to relate the two factors of students' satisfaction level which are interpersonal ethic and accessibility. Moreover, to measure the quality service we kindly used SERVQUAL model dimensions which are tangibles, reliability, responsiveness, assurances, and empathy. The results merge from these correlations. Together, we provided recommendations for HEA counter service where they must apply the direct and open conversations about what their customers wants for instance. With that they can improved their service operations and its quality performance. 2012 Thesis https://ir.uitm.edu.my/id/eprint/93926/ https://ir.uitm.edu.my/id/eprint/93926/1/93926.PDF text en public degree Universiti Teknologi MARA Pahang Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Institutions of higher education Educational evaluation
spellingShingle	Institutions of higher education Educational evaluation Kamal, Aisyah Ahmad Abd. Halim, Nor Sahadilah Othman, Siti Farah The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman
description	Students' satisfaction level among HEA counter service in UITM Pahang were examined in affective processed, in a context of visual search task. The students' opinions are important to detect the quality of HEA counter service in UITM Pahang. The positive and negative reactions from the students both were affected the HEA counter service. Students' opinion is important for the department to get any information about the procedures to build up or to improve the service operation. We used KANO model as our reference to relate the two factors of students' satisfaction level which are interpersonal ethic and accessibility. Moreover, to measure the quality service we kindly used SERVQUAL model dimensions which are tangibles, reliability, responsiveness, assurances, and empathy. The results merge from these correlations. Together, we provided recommendations for HEA counter service where they must apply the direct and open conversations about what their customers wants for instance. With that they can improved their service operations and its quality performance.
format	Thesis
qualification_level	Bachelor degree
author	Kamal, Aisyah Ahmad Abd. Halim, Nor Sahadilah Othman, Siti Farah
author_facet	Kamal, Aisyah Ahmad Abd. Halim, Nor Sahadilah Othman, Siti Farah
author_sort	Kamal, Aisyah Ahmad
title	The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman
title_short	The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman
title_full	The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman
title_fullStr	The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman
title_full_unstemmed	The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman
title_sort	relationship between students satisfaction level and quality of hea counter service in uitm pahang / aisyah ahmad kamal, nor sahadilah abd. halim and siti farah othman
granting_institution	Universiti Teknologi MARA Pahang
granting_department	Faculty of Business Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/93926/1/93926.PDF
_version_	1811768774835044352

The relationship between students satisfaction level and quality of HEA counter service in UiTM Pahang / Aisyah Ahmad Kamal, Nor Sahadilah Abd. Halim and Siti Farah Othman

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