The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar

The objective of this study are to conduct a potential and strategic management for ABAS Homestay in terms of operations, services, promotion and to investigate the critical success factors for homestay business. Our investigation shown that ABAS Homestay need to improve on the area mention above to...

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Main Authors:	Haidir, Sarena, Sumar, Muzaimah
Format:	Thesis
Language:	English
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/94101/1/94101.pdf
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id	my-uitm-ir.94101
record_format	uketd_dc
spelling	my-uitm-ir.941012024-04-22T08:13:48Z The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar 2011-04 Haidir, Sarena Sumar, Muzaimah H Social Sciences (General) Study and teaching. Research The objective of this study are to conduct a potential and strategic management for ABAS Homestay in terms of operations, services, promotion and to investigate the critical success factors for homestay business. Our investigation shown that ABAS Homestay need to improve on the area mention above to enable it to sustain and flourish in the industry. Our research found that the critical success factor for homestay business are: Support from committee, local communities and host family, Proactive coordinator and strong leadership, Attractive packages, Effective marketing strategy, Strategic location, Uniqueness (cultural, flora and fauna and etc), Hygiene, Comfort facilities provided by the host families and Collaboration between other agencies. Our research had led to the following recommendations: Upgrading the facilities in the host families and improving the standard of hygiene, Fund Courses, Collaboration with other agencies. The findings will provide direction to the whole organization. An organization’s strategy must be appropriate for an organizations resource, situations and objectives. The whole process involves matching the organization’s strategic advantages to the business environment the organization faces 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/94101/ https://ir.uitm.edu.my/id/eprint/94101/1/94101.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Administrative Science and Policy Studies
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Haidir, Sarena Sumar, Muzaimah The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar
description	The objective of this study are to conduct a potential and strategic management for ABAS Homestay in terms of operations, services, promotion and to investigate the critical success factors for homestay business. Our investigation shown that ABAS Homestay need to improve on the area mention above to enable it to sustain and flourish in the industry. Our research found that the critical success factor for homestay business are: Support from committee, local communities and host family, Proactive coordinator and strong leadership, Attractive packages, Effective marketing strategy, Strategic location, Uniqueness (cultural, flora and fauna and etc), Hygiene, Comfort facilities provided by the host families and Collaboration between other agencies. Our research had led to the following recommendations: Upgrading the facilities in the host families and improving the standard of hygiene, Fund Courses, Collaboration with other agencies. The findings will provide direction to the whole organization. An organization’s strategy must be appropriate for an organizations resource, situations and objectives. The whole process involves matching the organization’s strategic advantages to the business environment the organization faces
format	Thesis
qualification_level	Bachelor degree
author	Haidir, Sarena Sumar, Muzaimah
author_facet	Haidir, Sarena Sumar, Muzaimah
author_sort	Haidir, Sarena
title	The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar
title_short	The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar
title_full	The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar
title_fullStr	The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar
title_full_unstemmed	The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar
title_sort	study on potential of abas homestay / sarena haidir and muzaimah sumar
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Administrative Science and Policy Studies
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/94101/1/94101.pdf
_version_	1804889919791824896

The study on potential of Abas Homestay / Sarena Haidir and Muzaimah Sumar

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