Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang

Radio appeals to everyone and is available to all. Its mobility and variety of offering have made it the most popular medium in history. Despite commercial radio achieved phenomenal growth in advertising revenue for the whole country, the total revenues for Sarawak has declined for the past few year...

Full description

Saved in:

Bibliographic Details
Main Author:	Bujang, Udin
Format:	Thesis
Language:	English
Published:	1999
Subjects:	Broadcasting Radio and television broadcasting Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/94141/1/94141.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.94141
record_format	uketd_dc
spelling	my-uitm-ir.941412024-04-22T08:31:48Z Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang 1999-04 Bujang, Udin Broadcasting. Radio and television broadcasting Advertising Radio appeals to everyone and is available to all. Its mobility and variety of offering have made it the most popular medium in history. Despite commercial radio achieved phenomenal growth in advertising revenue for the whole country, the total revenues for Sarawak has declined for the past few years. This study would look upon into these problems and to look for opportunities, with the hope of capturing better market share in the advertising medium. Lack of promotional activities, economic downturn, quality of radio programs, good technical facilities and support, the need for better trained, professional and creative skill workers, are some of the findings by the researcher. Recommendations were proposed, which include the need for more promotional activities, better and well-equipped facilities for marketing, better incentives and utilizing the new technologies for a more efficient management. This would hopefully be able to increase sales and generates more revenues for Radio Malaysia Sarawak. 1999-04 Thesis https://ir.uitm.edu.my/id/eprint/94141/ https://ir.uitm.edu.my/id/eprint/94141/1/94141.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Broadcasting Radio and television broadcasting Advertising
spellingShingle	Broadcasting Radio and television broadcasting Advertising Bujang, Udin Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
description	Radio appeals to everyone and is available to all. Its mobility and variety of offering have made it the most popular medium in history. Despite commercial radio achieved phenomenal growth in advertising revenue for the whole country, the total revenues for Sarawak has declined for the past few years. This study would look upon into these problems and to look for opportunities, with the hope of capturing better market share in the advertising medium. Lack of promotional activities, economic downturn, quality of radio programs, good technical facilities and support, the need for better trained, professional and creative skill workers, are some of the findings by the researcher. Recommendations were proposed, which include the need for more promotional activities, better and well-equipped facilities for marketing, better incentives and utilizing the new technologies for a more efficient management. This would hopefully be able to increase sales and generates more revenues for Radio Malaysia Sarawak.
format	Thesis
qualification_level	Bachelor degree
author	Bujang, Udin
author_facet	Bujang, Udin
author_sort	Bujang, Udin
title	Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_short	Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_full	Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_fullStr	Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_full_unstemmed	Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_sort	radio malaysia sarawak: radio advertising problems and opportunities / udin bujang
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/94141/1/94141.pdf
_version_	1804889922058846208

Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang

Similar Items