Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang

Radio appeals to everyone and is available to all. Its mobility and variety of offering have made it the most popular medium in history. Despite commercial radio achieved phenomenal growth in advertising revenue for the whole country, the total revenues for Sarawak has declined for the past few year...

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Bibliographic Details
Main Author: Bujang, Udin
Format: Thesis
Language:English
Published: 1999
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/94141/1/94141.pdf
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spelling my-uitm-ir.941412024-04-22T08:31:48Z Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang 1999-04 Bujang, Udin Broadcasting. Radio and television broadcasting Advertising Radio appeals to everyone and is available to all. Its mobility and variety of offering have made it the most popular medium in history. Despite commercial radio achieved phenomenal growth in advertising revenue for the whole country, the total revenues for Sarawak has declined for the past few years. This study would look upon into these problems and to look for opportunities, with the hope of capturing better market share in the advertising medium. Lack of promotional activities, economic downturn, quality of radio programs, good technical facilities and support, the need for better trained, professional and creative skill workers, are some of the findings by the researcher. Recommendations were proposed, which include the need for more promotional activities, better and well-equipped facilities for marketing, better incentives and utilizing the new technologies for a more efficient management. This would hopefully be able to increase sales and generates more revenues for Radio Malaysia Sarawak. 1999-04 Thesis https://ir.uitm.edu.my/id/eprint/94141/ https://ir.uitm.edu.my/id/eprint/94141/1/94141.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Broadcasting
Radio and television broadcasting
Advertising
spellingShingle Broadcasting
Radio and television broadcasting
Advertising
Bujang, Udin
Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
description Radio appeals to everyone and is available to all. Its mobility and variety of offering have made it the most popular medium in history. Despite commercial radio achieved phenomenal growth in advertising revenue for the whole country, the total revenues for Sarawak has declined for the past few years. This study would look upon into these problems and to look for opportunities, with the hope of capturing better market share in the advertising medium. Lack of promotional activities, economic downturn, quality of radio programs, good technical facilities and support, the need for better trained, professional and creative skill workers, are some of the findings by the researcher. Recommendations were proposed, which include the need for more promotional activities, better and well-equipped facilities for marketing, better incentives and utilizing the new technologies for a more efficient management. This would hopefully be able to increase sales and generates more revenues for Radio Malaysia Sarawak.
format Thesis
qualification_level Bachelor degree
author Bujang, Udin
author_facet Bujang, Udin
author_sort Bujang, Udin
title Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_short Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_full Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_fullStr Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_full_unstemmed Radio Malaysia Sarawak: radio advertising problems and opportunities / Udin Bujang
title_sort radio malaysia sarawak: radio advertising problems and opportunities / udin bujang
granting_institution Universiti Teknologi MARA, Sarawak
granting_department Faculty of Business and Management
publishDate 1999
url https://ir.uitm.edu.my/id/eprint/94141/1/94141.pdf
_version_ 1804889922058846208