Perspectives of consumer towards Istihalah / Nor Liyana Badli

Food is the basic needs of human life to continue alive, but there are also many items and product that are necessary in daily life such as, medicine or drugs, crops, livestock, toiletries also makeup that were used. By seconds, there are hundred of the new kinds of food and products were creating t...

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Main Author: Badli, Nor Liyana
Format: Thesis
Language:English
Published: 2014
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Online Access:https://ir.uitm.edu.my/id/eprint/94220/1/94220.PDF
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spelling my-uitm-ir.942202024-08-25T05:00:20Z Perspectives of consumer towards Istihalah / Nor Liyana Badli 2014 Badli, Nor Liyana Halal food Muslims Food is the basic needs of human life to continue alive, but there are also many items and product that are necessary in daily life such as, medicine or drugs, crops, livestock, toiletries also makeup that were used. By seconds, there are hundred of the new kinds of food and products were creating to satisfy the consumers. However, with the heap of new food and product, there were some issues that make Muslim consumers feel doubt with the ingredient and material that were used by the producer. There are some cases that seen in which reported by Persatuan Pengguna Pulau Pinang (CAP), in early 2006, the Hi5 bread were produce does not meet with the specification by GMP (Good Manufacturing Practice).The bakery was raided for being dirty, employing illegal workers and using cooking oil without a 'halal' certification that belief from Israel called "Dubur" ( Darus, 2006). There was also an issue in Perak where the freshwater fish was fed with boiled pig organs (Munaliza, 2(07). Also in 2007, the issue of the sausage wraps in the lKEA. Damansara. where the chicken meat and cows injected with the hormone beta-agonist Similarly, at the end of September 2008, Malaysia ordered the immediate closure of a biscuit factory after two of its products were found to contain high levels of melamine during a laboratory test by the Hong Kong government (Josbi, 2008). Based on these scenarios, the issues that relate with the ingredient within the foods and product are very sensitive towards Muslims consumers to differentiate whether the ingredients and material that used are 'halal' or 'haram', Therefore. this study will be conduct to study the perspective of consumers towards the istihalah. 2014 Thesis https://ir.uitm.edu.my/id/eprint/94220/ https://ir.uitm.edu.my/id/eprint/94220/1/94220.PDF text en public degree Universiti Teknologi MARA Pahang Faculty of Business Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Halal food
Muslims
spellingShingle Halal food
Muslims
Badli, Nor Liyana
Perspectives of consumer towards Istihalah / Nor Liyana Badli
description Food is the basic needs of human life to continue alive, but there are also many items and product that are necessary in daily life such as, medicine or drugs, crops, livestock, toiletries also makeup that were used. By seconds, there are hundred of the new kinds of food and products were creating to satisfy the consumers. However, with the heap of new food and product, there were some issues that make Muslim consumers feel doubt with the ingredient and material that were used by the producer. There are some cases that seen in which reported by Persatuan Pengguna Pulau Pinang (CAP), in early 2006, the Hi5 bread were produce does not meet with the specification by GMP (Good Manufacturing Practice).The bakery was raided for being dirty, employing illegal workers and using cooking oil without a 'halal' certification that belief from Israel called "Dubur" ( Darus, 2006). There was also an issue in Perak where the freshwater fish was fed with boiled pig organs (Munaliza, 2(07). Also in 2007, the issue of the sausage wraps in the lKEA. Damansara. where the chicken meat and cows injected with the hormone beta-agonist Similarly, at the end of September 2008, Malaysia ordered the immediate closure of a biscuit factory after two of its products were found to contain high levels of melamine during a laboratory test by the Hong Kong government (Josbi, 2008). Based on these scenarios, the issues that relate with the ingredient within the foods and product are very sensitive towards Muslims consumers to differentiate whether the ingredients and material that used are 'halal' or 'haram', Therefore. this study will be conduct to study the perspective of consumers towards the istihalah.
format Thesis
qualification_level Bachelor degree
author Badli, Nor Liyana
author_facet Badli, Nor Liyana
author_sort Badli, Nor Liyana
title Perspectives of consumer towards Istihalah / Nor Liyana Badli
title_short Perspectives of consumer towards Istihalah / Nor Liyana Badli
title_full Perspectives of consumer towards Istihalah / Nor Liyana Badli
title_fullStr Perspectives of consumer towards Istihalah / Nor Liyana Badli
title_full_unstemmed Perspectives of consumer towards Istihalah / Nor Liyana Badli
title_sort perspectives of consumer towards istihalah / nor liyana badli
granting_institution Universiti Teknologi MARA Pahang
granting_department Faculty of Business Management
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/94220/1/94220.PDF
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