Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak

The purpose of conducting this study is to identify the relationship between intrinsic and extrinsic motivation and loyalty at MISC Bhd. This study has six objectives. The first objective is to examine which factor between intrinsic and extrinsic can increase loyalty among employees at MISC Bhd. The...

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Main Author:	Abdul Razak, Nurul Athirah
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Motivation Organization
Online Access:	https://ir.uitm.edu.my/id/eprint/94379/1/94379.PDF
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id	my-uitm-ir.94379
record_format	uketd_dc
spelling	my-uitm-ir.943792024-08-16T07:51:49Z Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak 2014 Abdul Razak, Nurul Athirah Motivation Organization The purpose of conducting this study is to identify the relationship between intrinsic and extrinsic motivation and loyalty at MISC Bhd. This study has six objectives. The first objective is to examine which factor between intrinsic and extrinsic can increase loyalty among employees at MISC Bhd. The second objective is to compare between male and female employees who are highly influenced by the intrinsic motivation at MISC Bhd. The third objective is to compare between male and female employees who are influenced by the extrinsic motivation al MISC Bhd. The fourth objective to compare between male and female employees that influence at MISC Bhd. The fifth objective is to determine the relationship between intrinsic factors towards loyally at MISC Bhd. The sixth objective is to determine the relationship between extrinsic factors towards loyalty at MISC Bhd. This study utilized convenience sampling techniques. The data of this study is collected using questionnaires which require respondents to rate the motivation level for them to be loyal in an organization. Likert scales are used to get the results. The comparison is measured using regression. Based on the findings. there is a positive relationship between intrinsic, extrinsic and loyalty. Even though their level of loyalty is low, most of the employees have been working for more than 15 years. 2014 Thesis https://ir.uitm.edu.my/id/eprint/94379/ https://ir.uitm.edu.my/id/eprint/94379/1/94379.PDF text en public degree Universiti Teknologi MARA Pahang Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Motivation Organization
spellingShingle	Motivation Organization Abdul Razak, Nurul Athirah Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak
description	The purpose of conducting this study is to identify the relationship between intrinsic and extrinsic motivation and loyalty at MISC Bhd. This study has six objectives. The first objective is to examine which factor between intrinsic and extrinsic can increase loyalty among employees at MISC Bhd. The second objective is to compare between male and female employees who are highly influenced by the intrinsic motivation at MISC Bhd. The third objective is to compare between male and female employees who are influenced by the extrinsic motivation al MISC Bhd. The fourth objective to compare between male and female employees that influence at MISC Bhd. The fifth objective is to determine the relationship between intrinsic factors towards loyally at MISC Bhd. The sixth objective is to determine the relationship between extrinsic factors towards loyalty at MISC Bhd. This study utilized convenience sampling techniques. The data of this study is collected using questionnaires which require respondents to rate the motivation level for them to be loyal in an organization. Likert scales are used to get the results. The comparison is measured using regression. Based on the findings. there is a positive relationship between intrinsic, extrinsic and loyalty. Even though their level of loyalty is low, most of the employees have been working for more than 15 years.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Razak, Nurul Athirah
author_facet	Abdul Razak, Nurul Athirah
author_sort	Abdul Razak, Nurul Athirah
title	Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak
title_short	Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak
title_full	Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak
title_fullStr	Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak
title_full_unstemmed	Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak
title_sort	measuring extrinsic and intrinsic motivation factors drive to loyalty at misc bhd / nurul athirah abdul razak
granting_institution	Universiti Teknologi MARA Pahang
granting_department	Faculty of Business Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/94379/1/94379.PDF
_version_	1811768795542323200

Measuring extrinsic and intrinsic motivation factors drive to loyalty at MISC Bhd / Nurul Athirah Abdul Razak

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