Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari

The research aims to study about Social Networking Sites Usage: The Relationship between Big Five Personality Model and Organizational lmage among Employees in institute Profesional Baitulmal (lPB). The limitation of study was focused on the employees in low and middle management at Institut Profesi...

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Main Author:	Ash'ari, Wahidah Adibah
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Personality Organization
Online Access:	https://ir.uitm.edu.my/id/eprint/94447/1/94447.PDF
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id	my-uitm-ir.94447
record_format	uketd_dc
spelling	my-uitm-ir.944472024-08-16T07:51:41Z Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari 2014 Ash'ari, Wahidah Adibah Personality Organization The research aims to study about Social Networking Sites Usage: The Relationship between Big Five Personality Model and Organizational lmage among Employees in institute Profesional Baitulmal (lPB). The limitation of study was focused on the employees in low and middle management at Institut Profesional Baitulmal (IPB). The scope of this research was to focus on Big Five Personality Model towards Organizational Image in using Social Networking Sites (SNS) in IPB. The questionnaires were distributed to 97 employees in IPB and only 85 were been collected. The independent variable in this study was Big Five Personality Model that was taken three personality model which neuroticism, extraversion and openness, For dependent variable, the research was study on organizational image. The research questions of the study were to identify the frequency of usage of social networking sites, the traits of employees and the relationship between Big Five Personality Model and organizational image, The result of the finding was stated that female were higher than male respondents, Besides that, the majority respondents were age 21 -29 years old. The bachelor degree was the most respondent level of education in this research. From the findings, the frequency of social networking sites usage was moderate to employees in Institut Profesional Baitulmal (IPS), In addition, majority of respondents were have openness personality model compared to others personality. Therefore, the employees in Institut Profesional Baitulmal (IPB) were very careful with organizational image in using social networking site. 2014 Thesis https://ir.uitm.edu.my/id/eprint/94447/ https://ir.uitm.edu.my/id/eprint/94447/1/94447.PDF text en public degree Universiti Teknologi MARA Pahang Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Personality Organization
spellingShingle	Personality Organization Ash'ari, Wahidah Adibah Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari
description	The research aims to study about Social Networking Sites Usage: The Relationship between Big Five Personality Model and Organizational lmage among Employees in institute Profesional Baitulmal (lPB). The limitation of study was focused on the employees in low and middle management at Institut Profesional Baitulmal (IPB). The scope of this research was to focus on Big Five Personality Model towards Organizational Image in using Social Networking Sites (SNS) in IPB. The questionnaires were distributed to 97 employees in IPB and only 85 were been collected. The independent variable in this study was Big Five Personality Model that was taken three personality model which neuroticism, extraversion and openness, For dependent variable, the research was study on organizational image. The research questions of the study were to identify the frequency of usage of social networking sites, the traits of employees and the relationship between Big Five Personality Model and organizational image, The result of the finding was stated that female were higher than male respondents, Besides that, the majority respondents were age 21 -29 years old. The bachelor degree was the most respondent level of education in this research. From the findings, the frequency of social networking sites usage was moderate to employees in Institut Profesional Baitulmal (IPS), In addition, majority of respondents were have openness personality model compared to others personality. Therefore, the employees in Institut Profesional Baitulmal (IPB) were very careful with organizational image in using social networking site.
format	Thesis
qualification_level	Bachelor degree
author	Ash'ari, Wahidah Adibah
author_facet	Ash'ari, Wahidah Adibah
author_sort	Ash'ari, Wahidah Adibah
title	Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari
title_short	Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari
title_full	Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari
title_fullStr	Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari
title_full_unstemmed	Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari
title_sort	social networking sites usage: the relationship between big five personality model and organizational image among employees in institut profesional baitulmal (ipb) / wahidah adibah ash'ari
granting_institution	Universiti Teknologi MARA Pahang
granting_department	Faculty of Business Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/94447/1/94447.PDF
_version_	1811768799303565312

Social networking sites usage: the relationship between big five personality model and organizational image among employees in Institut Profesional Baitulmal (IPB) / Wahidah Adibah Ash'ari

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