A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid

Pelangi Air Sdn Bhd is one of Malaysia’s national airlines. It was incorporated on September 15, 1987 with paid up capital of RM 3 million. Initiated operations with two deHavilland DHC-6 Twin Otter aircraft on January 1, 1988. Pelangi Airways establishment is to support the development of the touri...

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Bibliographic Details
Main Author:	Abdul Rashid, Fakhru Hayati
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Management of airlines
Online Access:	https://ir.uitm.edu.my/id/eprint/94454/1/94454.PDF
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id	my-uitm-ir.94454
record_format	uketd_dc
spelling	my-uitm-ir.944542024-05-13T07:10:15Z A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid 1998 Abdul Rashid, Fakhru Hayati Management of airlines Pelangi Air Sdn Bhd is one of Malaysia’s national airlines. It was incorporated on September 15, 1987 with paid up capital of RM 3 million. Initiated operations with two deHavilland DHC-6 Twin Otter aircraft on January 1, 1988. Pelangi Airways establishment is to support the development of the tourism industry and meet the increasing air transport needs of the country. By providing the air connection between destinations, easier accessibility and better choice of mode of transport offered to passengers. It developed the tourism and business industries also facilitate the integration among people of the various destinations. 1998 Thesis https://ir.uitm.edu.my/id/eprint/94454/ https://ir.uitm.edu.my/id/eprint/94454/1/94454.PDF text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Management of airlines
spellingShingle	Management of airlines Abdul Rashid, Fakhru Hayati A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid
description	Pelangi Air Sdn Bhd is one of Malaysia’s national airlines. It was incorporated on September 15, 1987 with paid up capital of RM 3 million. Initiated operations with two deHavilland DHC-6 Twin Otter aircraft on January 1, 1988. Pelangi Airways establishment is to support the development of the tourism industry and meet the increasing air transport needs of the country. By providing the air connection between destinations, easier accessibility and better choice of mode of transport offered to passengers. It developed the tourism and business industries also facilitate the integration among people of the various destinations.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Rashid, Fakhru Hayati
author_facet	Abdul Rashid, Fakhru Hayati
author_sort	Abdul Rashid, Fakhru Hayati
title	A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid
title_short	A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid
title_full	A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid
title_fullStr	A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid
title_full_unstemmed	A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid
title_sort	study on promotion strategies of pelangi airways new sectors / fakhru hayati abdul rashid
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/94454/1/94454.PDF
_version_	1804889928147927040

A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid

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