The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar

Marketing communication is a systematic relationship between a business and its market. There are twelve different communication tools available to the marketer: personal selling, advertising, sales promotion, direct marketing, public relations, sponsorship, exhibitions, packaging, point-of-sale and...

Full description

Saved in:

Bibliographic Details
Main Authors:	Yoag, Cherrycia, James Arik, Marylyn, A. Omar @ Amar, Siti Zarohana
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/94527/1/94527.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.94527
record_format	uketd_dc
spelling	my-uitm-ir.945272024-05-05T23:52:25Z The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar 2008 Yoag, Cherrycia James Arik, Marylyn A. Omar @ Amar, Siti Zarohana Marketing Marketing communication is a systematic relationship between a business and its market. There are twelve different communication tools available to the marketer: personal selling, advertising, sales promotion, direct marketing, public relations, sponsorship, exhibitions, packaging, point-of-sale and merchandising, the Internet, word of mouth and corporate identity. These communication tools constitute the marketing communication mix. The objective of the study is to see the relationship between marketing communication and product awareness in the case study company namely Desa Cattle Sdn Bhd. This paper also presents the findings of an observation study of consumer and non consumer of Desa Cattle Sdn Bhd It focuses on the customer profile and preferences of ways of effective advertisement of these two observed groups. The results of the study indicated many similarities in the preference of media and opinion on current Desa Cattle Sdn marketing communications. 2008 Thesis https://ir.uitm.edu.my/id/eprint/94527/ https://ir.uitm.edu.my/id/eprint/94527/1/94527.pdf text en public masters Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing
spellingShingle	Marketing Yoag, Cherrycia James Arik, Marylyn A. Omar @ Amar, Siti Zarohana The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
description	Marketing communication is a systematic relationship between a business and its market. There are twelve different communication tools available to the marketer: personal selling, advertising, sales promotion, direct marketing, public relations, sponsorship, exhibitions, packaging, point-of-sale and merchandising, the Internet, word of mouth and corporate identity. These communication tools constitute the marketing communication mix. The objective of the study is to see the relationship between marketing communication and product awareness in the case study company namely Desa Cattle Sdn Bhd. This paper also presents the findings of an observation study of consumer and non consumer of Desa Cattle Sdn Bhd It focuses on the customer profile and preferences of ways of effective advertisement of these two observed groups. The results of the study indicated many similarities in the preference of media and opinion on current Desa Cattle Sdn marketing communications.
format	Thesis
qualification_level	Master's degree
author	Yoag, Cherrycia James Arik, Marylyn A. Omar @ Amar, Siti Zarohana
author_facet	Yoag, Cherrycia James Arik, Marylyn A. Omar @ Amar, Siti Zarohana
author_sort	Yoag, Cherrycia
title	The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_short	The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_full	The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_fullStr	The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_full_unstemmed	The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_sort	relationship between marketing communication and product awareness : a case study of desa cattle sdn bhd company, sabah / cherrycia yoag, marylyn james arik, siti zarohana a. omar @ amar
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/94527/1/94527.pdf
_version_	1804889931147902976

The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar

Similar Items