The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
Marketing communication is a systematic relationship between a business and its market. There are twelve different communication tools available to the marketer: personal selling, advertising, sales promotion, direct marketing, public relations, sponsorship, exhibitions, packaging, point-of-sale and...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/94527/1/94527.pdf |
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