The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah

This research is study on 'Purchasing Behavior of UiTM Sabah Student on Tudung'. As we know that, 'tudung' is a basic rule in Islam for the Muslim female to wear. Nowadays, 'tudung' is being going parallel with the modern era but still based on the rules of syariah. To...

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Main Author:	Mohd Shah, Faridah
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Purchasing Selling Sales personnel Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/94644/1/94644.pdf
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id	my-uitm-ir.94644
record_format	uketd_dc
spelling	my-uitm-ir.946442024-05-07T03:57:19Z The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah 2008 Mohd Shah, Faridah Purchasing. Selling. Sales personnel. Sales executives This research is study on 'Purchasing Behavior of UiTM Sabah Student on Tudung'. As we know that, 'tudung' is a basic rule in Islam for the Muslim female to wear. Nowadays, 'tudung' is being going parallel with the modern era but still based on the rules of syariah. To meet the demand and the needs of current market, 'tudung' has been commercialized in terms of the fabric, the color, the added accessories, the fashion and the brand also being created. Thus, the objective of this research is to understand the purchasing behavior among UiTM student towards 'tudung' and to determine their preference too. The significant of this study will give good impact firstly to the entrepreneurs, then to the respondents and lastly to the researcher as well. Two types of data collection method are used. They are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, but are relevant to this study. Two types of secondary were used. There are internal and external secondary data. Internal sources are those data is gathered within the organization that the research had carried out. These include information that collected from magazines, newspaper, pamphlets and others. External sources are those data that is collected outside the organization. These include data that is gathered from Internet, projects paper and other published document from libraries. Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most of the UiTM students prefer. 2008 Thesis https://ir.uitm.edu.my/id/eprint/94644/ https://ir.uitm.edu.my/id/eprint/94644/1/94644.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Purchasing Selling Sales personnel Sales executives
spellingShingle	Purchasing Selling Sales personnel Sales executives Mohd Shah, Faridah The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah
description	This research is study on 'Purchasing Behavior of UiTM Sabah Student on Tudung'. As we know that, 'tudung' is a basic rule in Islam for the Muslim female to wear. Nowadays, 'tudung' is being going parallel with the modern era but still based on the rules of syariah. To meet the demand and the needs of current market, 'tudung' has been commercialized in terms of the fabric, the color, the added accessories, the fashion and the brand also being created. Thus, the objective of this research is to understand the purchasing behavior among UiTM student towards 'tudung' and to determine their preference too. The significant of this study will give good impact firstly to the entrepreneurs, then to the respondents and lastly to the researcher as well. Two types of data collection method are used. They are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, but are relevant to this study. Two types of secondary were used. There are internal and external secondary data. Internal sources are those data is gathered within the organization that the research had carried out. These include information that collected from magazines, newspaper, pamphlets and others. External sources are those data that is collected outside the organization. These include data that is gathered from Internet, projects paper and other published document from libraries. Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most of the UiTM students prefer.
format	Thesis
author	Mohd Shah, Faridah
author_facet	Mohd Shah, Faridah
author_sort	Mohd Shah, Faridah
title	The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah
title_short	The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah
title_full	The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah
title_fullStr	The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah
title_full_unstemmed	The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah
title_sort	purchasing behavior of female students in uitm kota kinabalu, sabah on tudung / faridah mohd shah
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/94644/1/94644.pdf
_version_	1804889935514173440

The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on tudung / Faridah Mohd Shah

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