A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki

Generally, this research is about purchasing behavior of UiTM students Branch Kota Kinabalu Sabah. In this research, I want to know about the behavior of UiTM students when buying a jacket. The behavior that I want to investigate is satisfaction in term of price, quality, brand name and design of th...

Full description

Saved in:

Bibliographic Details
Main Author:	Marsuki, Muttar
Format:	Thesis
Language:	English
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/95006/1/95006.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.95006
record_format	uketd_dc
spelling	my-uitm-ir.950062024-05-10T08:09:28Z A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki Marsuki, Muttar Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Generally, this research is about purchasing behavior of UiTM students Branch Kota Kinabalu Sabah. In this research, I want to know about the behavior of UiTM students when buying a jacket. The behavior that I want to investigate is satisfaction in term of price, quality, brand name and design of the jacket that UiTM students Branch Kota Kinabalu Sabah concern. Other than that, I concern about the problem which faced by UiTM students. The purpose of study, is to identify students behavior in purchasing jacket among UiTM students Branch Kota Kinabalu Sabah campus, To investigate why UiTM students Branch Kota Kinabalu Sabah buy jacket and To determine what types of jacket that usually UiTM students Branch Kota Kinabalu Sabah buy. When conducting this research I made a questionnaire which consists if 15 question. After that I distribute the questionnaire to 120 respondents. My respondents are the UiTM students Branch Kota Kinabalu Sabah. After collected the questionnaires, I had analyze it with the SPSS version 12.0 software to reduce errors in analyzing the questionnaire. Finally, I provide a final report which consists of my findings. This is the complete report which determine of my problems, experience, limitation and many more in doing this research. I hope that my findings will be useful for UiTM students for better decision when buying a jacket. Thesis https://ir.uitm.edu.my/id/eprint/95006/ https://ir.uitm.edu.my/id/eprint/95006/1/95006.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Marsuki, Muttar A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki
description	Generally, this research is about purchasing behavior of UiTM students Branch Kota Kinabalu Sabah. In this research, I want to know about the behavior of UiTM students when buying a jacket. The behavior that I want to investigate is satisfaction in term of price, quality, brand name and design of the jacket that UiTM students Branch Kota Kinabalu Sabah concern. Other than that, I concern about the problem which faced by UiTM students. The purpose of study, is to identify students behavior in purchasing jacket among UiTM students Branch Kota Kinabalu Sabah campus, To investigate why UiTM students Branch Kota Kinabalu Sabah buy jacket and To determine what types of jacket that usually UiTM students Branch Kota Kinabalu Sabah buy. When conducting this research I made a questionnaire which consists if 15 question. After that I distribute the questionnaire to 120 respondents. My respondents are the UiTM students Branch Kota Kinabalu Sabah. After collected the questionnaires, I had analyze it with the SPSS version 12.0 software to reduce errors in analyzing the questionnaire. Finally, I provide a final report which consists of my findings. This is the complete report which determine of my problems, experience, limitation and many more in doing this research. I hope that my findings will be useful for UiTM students for better decision when buying a jacket.
format	Thesis
author	Marsuki, Muttar
author_facet	Marsuki, Muttar
author_sort	Marsuki, Muttar
title	A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki
title_short	A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki
title_full	A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki
title_fullStr	A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki
title_full_unstemmed	A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki
title_sort	study on purchasing behavior of uitm students toward jacket / muttar marsuki
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
url	https://ir.uitm.edu.my/id/eprint/95006/1/95006.pdf
_version_	1804889941281341440

A study on purchasing behavior of UiTM students toward jacket / Muttar Marsuki

Similar Items