K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin

This study aims to investigate the determinant of Generation-Z (Gen-Z) attitude and behavior towards Korean makeover artist (KMA) in social media. Currently the major wide-ranging of Korean Hallayu is used as a mechanism and tools of makeover by using the social media as the medium of transmission o...

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Main Author:	Zainuddin, Nor Ain
Format:	Thesis
Language:	English
Published:	2019
Online Access:	https://ir.uitm.edu.my/id/eprint/95152/1/95152.pdf
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id	my-uitm-ir.95152
record_format	uketd_dc
spelling	my-uitm-ir.951522024-09-09T07:50:17Z K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin 2019 Zainuddin, Nor Ain This study aims to investigate the determinant of Generation-Z (Gen-Z) attitude and behavior towards Korean makeover artist (KMA) in social media. Currently the major wide-ranging of Korean Hallayu is used as a mechanism and tools of makeover by using the social media as the medium of transmission of the KMA towards Gen-Z. This study is to explore the understanding the power of KMA and effect towards GenZ especially in the obsession of makeover itself. Stimulation from the media also sparked the problem of imitating chronic behavior among adolescents especially Generation Z. The development of KMA is the premise of the material being viewed and effortlessly accessible in the media brought by the Korean wave. This has made young people devour Korean review materials as a medium to take in a specific style and then made it a practice in their daily lives. However, the power of social media created by the human creativity remain as a focal for social interaction and worldwide influence around us. Quantitative methodology was used as the methodology and research design for the 249 samples was created by constructing a questionnaire as an instrument for data collection. From there, only 192 respondents answered through hardcopy questionnaire, and while only 57 online respondents have answered the softcopy Google Forms questionnaire. 2019 Thesis https://ir.uitm.edu.my/id/eprint/95152/ https://ir.uitm.edu.my/id/eprint/95152/1/95152.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Communication and Media Studies Yaacob, Mohammad Abdullah@Dollah, Zaridah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Yaacob, Mohammad Abdullah@Dollah, Zaridah
description	This study aims to investigate the determinant of Generation-Z (Gen-Z) attitude and behavior towards Korean makeover artist (KMA) in social media. Currently the major wide-ranging of Korean Hallayu is used as a mechanism and tools of makeover by using the social media as the medium of transmission of the KMA towards Gen-Z. This study is to explore the understanding the power of KMA and effect towards GenZ especially in the obsession of makeover itself. Stimulation from the media also sparked the problem of imitating chronic behavior among adolescents especially Generation Z. The development of KMA is the premise of the material being viewed and effortlessly accessible in the media brought by the Korean wave. This has made young people devour Korean review materials as a medium to take in a specific style and then made it a practice in their daily lives. However, the power of social media created by the human creativity remain as a focal for social interaction and worldwide influence around us. Quantitative methodology was used as the methodology and research design for the 249 samples was created by constructing a questionnaire as an instrument for data collection. From there, only 192 respondents answered through hardcopy questionnaire, and while only 57 online respondents have answered the softcopy Google Forms questionnaire.
format	Thesis
qualification_level	Master's degree
author	Zainuddin, Nor Ain
spellingShingle	Zainuddin, Nor Ain K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
author_facet	Zainuddin, Nor Ain
author_sort	Zainuddin, Nor Ain
title	K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_short	K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_full	K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_fullStr	K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_full_unstemmed	K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_sort	k-culture as determinants of gen-z attitude towards korean makeover artist in social media / nor ain zainuddin
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Communication and Media Studies
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/95152/1/95152.pdf
_version_	1811768811319197696

K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin

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