Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin

This research is study on 'Purchasing Behavior of UiTM Sabah's Female Student towards bags '. As we know that bag is one of important item to all people especially for female. As one bag can carry anything that useful in one's daily life such as mirror, purse, money and more. A f...

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Main Author:	Mijin, Clarissa R.
Format:	Thesis
Language:	English
Published:	2006
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/95161/1/95161.pdf
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id	my-uitm-ir.95161
record_format	uketd_dc
spelling	my-uitm-ir.951612024-06-27T15:53:12Z Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin 2006 Mijin, Clarissa R. Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research is study on 'Purchasing Behavior of UiTM Sabah's Female Student towards bags '. As we know that bag is one of important item to all people especially for female. As one bag can carry anything that useful in one's daily life such as mirror, purse, money and more. A female without bag can feel uncomfortable or they may be feels as lost as a wanderer in the desert as bag always match a person out look. Apart from that if a person who traveled away from home or attends function he or she is surly need of bags to insert important belonging. Ladies bag was existed since 16th century, Victorian time period where during this period there already exists variety of bags which made with knitting, needlework and fabrics until Second World War shoulder bag was introduced. Nowadays, as technology is upgraded and more developed there are more new style and design of bag for the female made through machine. There are different kind, type or brand of bag which available at the market. Those bags offer different kind of comfortableness. So, this research is conducted to understand the purchasing behavior among UiTM female's student towards bags and to determine their preference too. While doing this research it is known that there are two types of data collection method which are used. There are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, by surfing the net and also through find information in magazine and some articles. Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most of the UiTM female's student prefers in purchasing bags that has it reasonable prize, branded, colour, types and good material. 2006 Thesis https://ir.uitm.edu.my/id/eprint/95161/ https://ir.uitm.edu.my/id/eprint/95161/1/95161.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mijin, Clarissa R. Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin
description	This research is study on 'Purchasing Behavior of UiTM Sabah's Female Student towards bags '. As we know that bag is one of important item to all people especially for female. As one bag can carry anything that useful in one's daily life such as mirror, purse, money and more. A female without bag can feel uncomfortable or they may be feels as lost as a wanderer in the desert as bag always match a person out look. Apart from that if a person who traveled away from home or attends function he or she is surly need of bags to insert important belonging. Ladies bag was existed since 16th century, Victorian time period where during this period there already exists variety of bags which made with knitting, needlework and fabrics until Second World War shoulder bag was introduced. Nowadays, as technology is upgraded and more developed there are more new style and design of bag for the female made through machine. There are different kind, type or brand of bag which available at the market. Those bags offer different kind of comfortableness. So, this research is conducted to understand the purchasing behavior among UiTM female's student towards bags and to determine their preference too. While doing this research it is known that there are two types of data collection method which are used. There are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, by surfing the net and also through find information in magazine and some articles. Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most of the UiTM female's student prefers in purchasing bags that has it reasonable prize, branded, colour, types and good material.
format	Thesis
author	Mijin, Clarissa R.
author_facet	Mijin, Clarissa R.
author_sort	Mijin, Clarissa R.
title	Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin
title_short	Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin
title_full	Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin
title_fullStr	Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin
title_full_unstemmed	Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin
title_sort	purchasing behavior of uitm sabah's female student towards bags / clarissa r. mijin
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/95161/1/95161.pdf
_version_	1804889948953772032

Purchasing behavior of UiTM Sabah's female student towards bags / Clarissa R. Mijin

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