Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman

The purpose of this study is to identify the relationship between selected Big Five Personality Model , namely, Openness to Experience, Neuroticism and Extroversion towards organizational image in using Social Networking Sites (SNS' s) among the employees in Technical Data department, Petroliam...

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Main Author:	Abd Rahman, Nor Mohamad Farhan
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Personality types Typology Social interaction
Online Access:	https://ir.uitm.edu.my/id/eprint/95279/1/95279.PDF
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id	my-uitm-ir.95279
record_format	uketd_dc
spelling	my-uitm-ir.952792024-08-25T04:58:01Z Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman 2014 Abd Rahman, Nor Mohamad Farhan Personality types. Typology Social interaction The purpose of this study is to identify the relationship between selected Big Five Personality Model , namely, Openness to Experience, Neuroticism and Extroversion towards organizational image in using Social Networking Sites (SNS' s) among the employees in Technical Data department, Petroliam Nasional Berhad (PETRONAS). There are four (4) research questions to be studied, they are; the level of Social Networking Site usage among employees, the most and least traits of Big Five Personality Model among employees in Social Networking Site (SNS) Usage and the significant relationship that may exist between Big Five Personality Model and Organizational image among employees in using Social Networking Site (SNS). The scopes of this research are limited to one organization where the placements of industrial training are taken; thus, the study only been conducted in Technical Data Department at Petroliam Nasional Berhad (PETRONAS). The number of population for this research are estimated for 300 respondents, however, collected questionnaires are only 250 sheets. Whereby, the sample sizes are taken 152 people as referring to the sample size for a given population by Krejcie and Morgan (1970). The sampling technique used are simple random sampling, whereas, the researcher choose this technique due to its least bias and its offer the most generalizability on the selection of the respondents. The research findings can be concluded that there is positive relationship between Big Five Personality Model and Organization Image in using Social Networking Sites at Technical Data, Petroliam Nasional Berhad (PETRONAS) . This shows that employees whom possess different personality traits in the organization are aware of their organization image importance while they are surfing the Social Networking Sites. 2014 Thesis https://ir.uitm.edu.my/id/eprint/95279/ https://ir.uitm.edu.my/id/eprint/95279/1/95279.PDF text en public degree Universiti Teknologi MARA Pahang Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Personality types Typology Social interaction
spellingShingle	Personality types Typology Social interaction Abd Rahman, Nor Mohamad Farhan Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman
description	The purpose of this study is to identify the relationship between selected Big Five Personality Model , namely, Openness to Experience, Neuroticism and Extroversion towards organizational image in using Social Networking Sites (SNS' s) among the employees in Technical Data department, Petroliam Nasional Berhad (PETRONAS). There are four (4) research questions to be studied, they are; the level of Social Networking Site usage among employees, the most and least traits of Big Five Personality Model among employees in Social Networking Site (SNS) Usage and the significant relationship that may exist between Big Five Personality Model and Organizational image among employees in using Social Networking Site (SNS). The scopes of this research are limited to one organization where the placements of industrial training are taken; thus, the study only been conducted in Technical Data Department at Petroliam Nasional Berhad (PETRONAS). The number of population for this research are estimated for 300 respondents, however, collected questionnaires are only 250 sheets. Whereby, the sample sizes are taken 152 people as referring to the sample size for a given population by Krejcie and Morgan (1970). The sampling technique used are simple random sampling, whereas, the researcher choose this technique due to its least bias and its offer the most generalizability on the selection of the respondents. The research findings can be concluded that there is positive relationship between Big Five Personality Model and Organization Image in using Social Networking Sites at Technical Data, Petroliam Nasional Berhad (PETRONAS) . This shows that employees whom possess different personality traits in the organization are aware of their organization image importance while they are surfing the Social Networking Sites.
format	Thesis
qualification_level	Bachelor degree
author	Abd Rahman, Nor Mohamad Farhan
author_facet	Abd Rahman, Nor Mohamad Farhan
author_sort	Abd Rahman, Nor Mohamad Farhan
title	Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman
title_short	Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman
title_full	Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman
title_fullStr	Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman
title_full_unstemmed	Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman
title_sort	social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at petroliam nasional berhad (petronas) / nor mohamad farhan abd rahman
granting_institution	Universiti Teknologi MARA Pahang
granting_department	Faculty of Business Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/95279/1/95279.PDF
_version_	1811768814385233920

Social networking sites usage: the relationship between big five personality model and organizational image among employee in technical data department at Petroliam Nasional Berhad (Petronas) / Nor Mohamad Farhan Abd Rahman

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