A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an...
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1998
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my-uitm-ir.954362024-05-21T06:52:31Z A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit 1998 Mat Jonit, Anna Junaity Malaysia Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an introduction about the company and the objective of this study. Chapter 2 describes about the literature review according to this study. It is includes the definition of consumer behavior and definition of the variables. 1998 Thesis https://ir.uitm.edu.my/id/eprint/95436/ https://ir.uitm.edu.my/id/eprint/95436/1/95436.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management Said, Siti Asiah |
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Universiti Teknologi MARA |
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UiTM Institutional Repository |
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English |
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Said, Siti Asiah |
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Malaysia |
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Malaysia Mat Jonit, Anna Junaity A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit |
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Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an introduction about the company and the objective of this study. Chapter 2 describes about the literature review according to this study. It is includes the definition of consumer behavior and definition of the variables. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Mat Jonit, Anna Junaity |
author_facet |
Mat Jonit, Anna Junaity |
author_sort |
Mat Jonit, Anna Junaity |
title |
A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit |
title_short |
A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit |
title_full |
A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit |
title_fullStr |
A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit |
title_full_unstemmed |
A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit |
title_sort |
study on cosumer behavior in purchasing carbonated drink at munloong hankyu jaya bangsar / anna junaity mat jonit |
granting_institution |
Universiti Teknologi MARA (UiTM) |
granting_department |
Faculty of Business and Management |
publishDate |
1998 |
url |
https://ir.uitm.edu.my/id/eprint/95436/1/95436.pdf |
_version_ |
1804889956690165760 |