A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit

Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an...

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Main Author: Mat Jonit, Anna Junaity
Format: Thesis
Language:English
Published: 1998
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/95436/1/95436.pdf
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spelling my-uitm-ir.954362024-05-21T06:52:31Z A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit 1998 Mat Jonit, Anna Junaity Malaysia Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an introduction about the company and the objective of this study. Chapter 2 describes about the literature review according to this study. It is includes the definition of consumer behavior and definition of the variables. 1998 Thesis https://ir.uitm.edu.my/id/eprint/95436/ https://ir.uitm.edu.my/id/eprint/95436/1/95436.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management Said, Siti Asiah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Said, Siti Asiah
topic Malaysia
spellingShingle Malaysia
Mat Jonit, Anna Junaity
A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
description Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an introduction about the company and the objective of this study. Chapter 2 describes about the literature review according to this study. It is includes the definition of consumer behavior and definition of the variables.
format Thesis
qualification_level Bachelor degree
author Mat Jonit, Anna Junaity
author_facet Mat Jonit, Anna Junaity
author_sort Mat Jonit, Anna Junaity
title A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
title_short A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
title_full A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
title_fullStr A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
title_full_unstemmed A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
title_sort study on cosumer behavior in purchasing carbonated drink at munloong hankyu jaya bangsar / anna junaity mat jonit
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Business and Management
publishDate 1998
url https://ir.uitm.edu.my/id/eprint/95436/1/95436.pdf
_version_ 1804889956690165760