Banking marketing of deposits accounts on promotional tools / Babelin Bellon

As financial institutions grows like mushrooms in rainy day, question of "How many big banks there will be?" is difficult to see. With the intention to be remained there, actions, strategies and decisions of marketing is suggested to be made. This dissertation of "Banking Marketing of...

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Bibliographic Details
Main Author:	Bellon, Babelin
Format:	Thesis
Language:	English
Published:	1996
Subjects:	Bank accounts Bank deposits Deposit banking
Online Access:	https://ir.uitm.edu.my/id/eprint/95642/1/95642.pdf
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id	my-uitm-ir.95642
record_format	uketd_dc
spelling	my-uitm-ir.956422024-05-24T03:38:20Z Banking marketing of deposits accounts on promotional tools / Babelin Bellon 1996 Bellon, Babelin Bank accounts. Bank deposits. Deposit banking As financial institutions grows like mushrooms in rainy day, question of "How many big banks there will be?" is difficult to see. With the intention to be remained there, actions, strategies and decisions of marketing is suggested to be made. This dissertation of "Banking Marketing of Deposits Accounts on Promotional Tools" gives a view on the importance of Savings Account, Current Account and Fixed Deposits to banks. Competitors in the line of banking are not only between banks but also to other financial intermediaries. In order to bring out services and products of the banks, promotion is the answer. Promotion create of awareness, interest, direction and action to be taken by the existing depositors or public. In Malaysia, incentives that used and offered as promotional tools by local banks are in term of interest and products. Selection of tools that used are identified through the importance of the specific accounts or schemes to total deposits. 1996 Thesis https://ir.uitm.edu.my/id/eprint/95642/ https://ir.uitm.edu.my/id/eprint/95642/1/95642.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management Abd. Ghani, Rohani
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd. Ghani, Rohani
topic	Bank accounts Bank deposits Deposit banking
spellingShingle	Bank accounts Bank deposits Deposit banking Bellon, Babelin Banking marketing of deposits accounts on promotional tools / Babelin Bellon
description	As financial institutions grows like mushrooms in rainy day, question of "How many big banks there will be?" is difficult to see. With the intention to be remained there, actions, strategies and decisions of marketing is suggested to be made. This dissertation of "Banking Marketing of Deposits Accounts on Promotional Tools" gives a view on the importance of Savings Account, Current Account and Fixed Deposits to banks. Competitors in the line of banking are not only between banks but also to other financial intermediaries. In order to bring out services and products of the banks, promotion is the answer. Promotion create of awareness, interest, direction and action to be taken by the existing depositors or public. In Malaysia, incentives that used and offered as promotional tools by local banks are in term of interest and products. Selection of tools that used are identified through the importance of the specific accounts or schemes to total deposits.
format	Thesis
qualification_level	Bachelor degree
author	Bellon, Babelin
author_facet	Bellon, Babelin
author_sort	Bellon, Babelin
title	Banking marketing of deposits accounts on promotional tools / Babelin Bellon
title_short	Banking marketing of deposits accounts on promotional tools / Babelin Bellon
title_full	Banking marketing of deposits accounts on promotional tools / Babelin Bellon
title_fullStr	Banking marketing of deposits accounts on promotional tools / Babelin Bellon
title_full_unstemmed	Banking marketing of deposits accounts on promotional tools / Babelin Bellon
title_sort	banking marketing of deposits accounts on promotional tools / babelin bellon
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	1996
url	https://ir.uitm.edu.my/id/eprint/95642/1/95642.pdf
_version_	1804889966190264320

Banking marketing of deposits accounts on promotional tools / Babelin Bellon

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