Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail

This research work undertake a study on factors that influence service quality perception of the Bank Bumiputera Malaysia berhad (BBMB ) employees (front liner personnel) It scrutinized the BBMB front liner personnel service quality that is perceive by them. Six well-found variables are under scruti...

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Main Author: Ismail, Norfazli
Format: Thesis
Language:English
Published: 1997
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/95644/1/95644.pdf
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spelling my-uitm-ir.956442024-05-24T03:37:22Z Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail 1997 Ismail, Norfazli Malaysia Malaysia This research work undertake a study on factors that influence service quality perception of the Bank Bumiputera Malaysia berhad (BBMB ) employees (front liner personnel) It scrutinized the BBMB front liner personnel service quality that is perceive by them. Six well-found variables are under scrutiny in this research work. The variables include training, empowerment, teamwork, incentives and rewards, communication and technology and employee job-fit.However, in this research, when these variables are regressed with service quality, it was found that technology - employee job-fit variable is undefined'. This is due to the negative perception of the BBMB front liner towards the variable making it insignificant in BBMB service quality. lt could be submitted that the technology-employee job-fit variable does not measure service quality in BBMB. 1997 Thesis https://ir.uitm.edu.my/id/eprint/95644/ https://ir.uitm.edu.my/id/eprint/95644/1/95644.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Business and Management Bidin, Yeop Hussin
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Bidin, Yeop Hussin
topic Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Ismail, Norfazli
Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail
description This research work undertake a study on factors that influence service quality perception of the Bank Bumiputera Malaysia berhad (BBMB ) employees (front liner personnel) It scrutinized the BBMB front liner personnel service quality that is perceive by them. Six well-found variables are under scrutiny in this research work. The variables include training, empowerment, teamwork, incentives and rewards, communication and technology and employee job-fit.However, in this research, when these variables are regressed with service quality, it was found that technology - employee job-fit variable is undefined'. This is due to the negative perception of the BBMB front liner towards the variable making it insignificant in BBMB service quality. lt could be submitted that the technology-employee job-fit variable does not measure service quality in BBMB.
format Thesis
qualification_level Bachelor degree
author Ismail, Norfazli
author_facet Ismail, Norfazli
author_sort Ismail, Norfazli
title Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail
title_short Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail
title_full Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail
title_fullStr Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail
title_full_unstemmed Employees (front-liner-personnel) perceptions of service quality at Bank Bumiputera Malaysia Berhad / Norfazli Ismail
title_sort employees (front-liner-personnel) perceptions of service quality at bank bumiputera malaysia berhad / norfazli ismail
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Business and Management
publishDate 1997
url https://ir.uitm.edu.my/id/eprint/95644/1/95644.pdf
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