A study on the effectiveness of promotion strategy formulated by public mutual in Kota Kinabalu area / Azilinah Asin
The aim of this study is to see the effectiveness of promotion strategy formulated by Public Mutual in Kota Kinabalu area. Public Mutual Berhad (Public Mutual) is the largest private unit trust company in Malaysia and currently manages 67 funds with total NAV of more than RM23.3 billion for more tha...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/95854/1/95854.pdf |
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