Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle

The purpose of this research paper is to study the levels of satisfaction towards the dining preferences, research of the students in University Technology MARA, Sabah Campus. Researchers have examined three factors that affect the level of satisfaction on dining preferences. Factors included are ph...

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Main Authors:	Tahir, Yusliyani, Mohd Basiran, Siti Nadzirah, Ramle, Siti Rasyidah
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/95876/1/95876.pdf
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id	my-uitm-ir.95876
record_format	uketd_dc
spelling	my-uitm-ir.958762024-06-23T15:32:22Z Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle 2014 Tahir, Yusliyani Mohd Basiran, Siti Nadzirah Ramle, Siti Rasyidah Consumer satisfaction The purpose of this research paper is to study the levels of satisfaction towards the dining preferences, research of the students in University Technology MARA, Sabah Campus. Researchers have examined three factors that affect the level of satisfaction on dining preferences. Factors included are physical environment, food quality, and service quality. This study is a descriptive research under the conclusive research design using the single cross sectional design. Quantitative data collections sampling method had been used. The target population is students in University Technology MARA, Sabah Campus. This study uses primary data collection method and secondary data collection method. Journal, internet research and text book had been used as secondary data collection method. Questionnaire-based survey was used and 150 questionnaires were distributed to respondents and analyzed by using SPSS. Descriptive analysis, reliability test, Pearson correlation coefficient test, multiple regression analysis and central tendency were used as data analysis techniques. There was a positive relationship between independent variables and dependent variables. Three hypothesis proposed in this research were accepted. 2014 Thesis https://ir.uitm.edu.my/id/eprint/95876/ https://ir.uitm.edu.my/id/eprint/95876/1/95876.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Tahir, Yusliyani Mohd Basiran, Siti Nadzirah Ramle, Siti Rasyidah Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle
description	The purpose of this research paper is to study the levels of satisfaction towards the dining preferences, research of the students in University Technology MARA, Sabah Campus. Researchers have examined three factors that affect the level of satisfaction on dining preferences. Factors included are physical environment, food quality, and service quality. This study is a descriptive research under the conclusive research design using the single cross sectional design. Quantitative data collections sampling method had been used. The target population is students in University Technology MARA, Sabah Campus. This study uses primary data collection method and secondary data collection method. Journal, internet research and text book had been used as secondary data collection method. Questionnaire-based survey was used and 150 questionnaires were distributed to respondents and analyzed by using SPSS. Descriptive analysis, reliability test, Pearson correlation coefficient test, multiple regression analysis and central tendency were used as data analysis techniques. There was a positive relationship between independent variables and dependent variables. Three hypothesis proposed in this research were accepted.
format	Thesis
author	Tahir, Yusliyani Mohd Basiran, Siti Nadzirah Ramle, Siti Rasyidah
author_facet	Tahir, Yusliyani Mohd Basiran, Siti Nadzirah Ramle, Siti Rasyidah
author_sort	Tahir, Yusliyani
title	Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle
title_short	Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle
title_full	Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle
title_fullStr	Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle
title_full_unstemmed	Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle
title_sort	students level of satisfaction with regard to dining preferences in uitm sabah perspective / yusliyani tahir, siti nadzirah mohd basiran and siti rasyidah ramle
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/95876/1/95876.pdf
_version_	1804889976537612288

Students level of satisfaction with regard to dining preferences in UiTM Sabah perspective / Yusliyani Tahir, Siti Nadzirah Mohd Basiran and Siti Rasyidah Ramle

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